More than 700 international fashion buyers from at least 35 countries are
expected to attend Colombiamoda 2014 in Medellin, Colombia, from July 22 to 24,
2014. Colombiamoda is Latin America’s largest fashion event, consisting of
runway shows and business meetings with industry heavyweights from around the
world. The event is a partnership between Inexmoda, Colombia’s Institute for
Export and Fashion, and Proexport Colombia, the government agency charged with
promoting trade, investment and tourism.
“Colombiamoda is critical for the growth of Colombia’s
fashion industry, from the sale of designer pieces to our high-quality raw
textiles,” said Proexport President Maria Claudia Lacouture. “Colombian
entrepreneurs will have the opportunity to share their products directly with
international buyers, resulting in long-term supply deals that will allow both
parties to benefit from Colombia’s free trade agreements and premium
products.”
The goal of July’s
event will be to further globalize Colombia’s economy and utilize the country’s
FTAs. In order to do this, a number of targeted conferences, business meetings
and subsector events will be included in the Colombiamoda program. Additionally,
Proexport will debut a new online tool that allows buyers and exporters to
secure meetings in real-time.
Buyers have already
been confirmed from the U.S., Canada, Ecuador, France, Chile, Japan and others,
representing global companies such as Under Armour, Galeries Lafayette and Perry
Ellis International. Among the products on display will be jeans, sportswear,
formal styles, underwear, kids’ clothes, uniforms, swimwear and
shapewear.
Building on the incredible success of past events,
Colombiamoda will expand this year to include industrial uniforms and safety
clothing, as well as two new pavilions: household textiles and technical
textiles.
Buyers from the U.S. and Canada have had great success
at Colombiamoda in past years. For example, there were 43 percent more Canadian
buyers at Colombiamoda in 2013 than the previous year, generating business
expectations of more than US$5 million. These expectations benefitted from the
lowered tariffs of the Canada-Colombia Free Trade Agreement, which came
into effect in 2011.
Similarly,
Colombia exported $256,807,091 worth of fashion-related goods to the U.S. in
2013. Thanks to the United States-Colombia Free Trade Agreement, the countries
have a symbiotic trade relationship, with Colombia also importing $243,324,116
worth of fashion-related goods from the U.S., according to Inexmoda.
About Proexport
Colombia
Proexport is the Colombian Ministry of Commerce, Industry and Tourism entity in
charge of promoting Direct Foreign Investment (DFI) and international tourism
toward Colombia and promoting the non–mining energy exports of the country.
About
Inexmoda
Inexmoda is the
Colombian institute that generates tools in research, marketing, innovation,
training, internationalization and competitiveness for the Fashion System. With
26 years of experience, it has a large portfolio of products and services aimed
at strengthening the Fashion System Enterprises.
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