Hearst Brand Development announced earlier this week the exclusive launch of Seventeen
Magazine’s fashion collection at Sears, just
in time for the back-to-school season. Delivering the ultimate lifestyle pieces
for every girl, this marks the magazine’s first apparel and accessories
collection since its inception 70 years ago.
The new Seventeen line is designed to align with readers’
personalities and suit every style for every girl, with a mix of key trends and
everyday pieces, from flirty boho to sporty cool and pretty sweet to girly prep.
The line, boasting 83 pieces in total, includes printed leggings, denim vests,
military jackets, floral dresses, comfortable cardigans and feminine blouses, as
well as accessories, handbags, jewelry and footwear, retailing for under
$50.
The full collection will be available at 450 Sears stores
nationwide as well as on www.Sears.com/Seventeen. Ten specialty shops will feature Seventeen
signage, charging stations and interactive elements such as TV’s with the
magazine’s content, social feeds, and style videos with YouTube sensation Heart.
Furthermore, Shop Your Way members and customers can
shop the collection, enter sweeps, and explore exclusive content from
Seventeen Magazine at shopyourway.com.
The addition of the Seventeen Fashion Collection to its brand portfolio is
designed to make Sears the ultimate destination for teens to get stylish looks,
offering apparel, accessories and footwear to create the perfect ensemble. July 15, 2014 the full collection became available at 450 Sears stores
nationwide as well as on Sears.com. Shop Your Way members
and customers can shop the collection, enter sweeps, and explore exclusive
content from Seventeen Magazine at shopyourway.com.
“Seventeen Magazine is a
trusted leader in the teen market and fashion is one of its core pillars, so a
clothing line is a natural extension for the brand,” said Glen Ellen Brown, Vice
President of Hearst Brand Development. “Sears’ digital capabilities, along with
its enormous distribution in an integrated retail model makes the Seventeen
collaboration a natural fit, providing teens easy access to on-trend and
affordable apparel, available across every platform.”
In conjunction with the
launch, the unique hashtag #17Style will be utilized across all social media
platforms. Sears will additionally offer 10 specialty shops featuring Seventeen
signage, charging stations and interactive elements such as digital magazine
content and social feeds.
“As we
continue to transform the Sears apparel business, we are working to create
deeper, exclusive brand relationships that both engage our members and increase
the level of fashion across multiple channels,” said Sheila Field, Chief
Marketing Officer for Sears Apparel. “By combining the influence and fashion
credentials of Seventeen Magazine with the broad reach and integrated retail
leadership of Sears we can bring the teen shopper the styles she wants with the
enhanced shopping experience she has come to expect.”
The
relationship marks the magazine’s first apparel and accessories collection since
its inception 70 years ago. Produced by Adjmi Apparel Group, the
new collection will
arrive just in time for back-to-school shopping.
ABOUT
HEARST BRAND DEVELOPMENT
Hearst
Brand Development, a division of Hearst Magazines, translates the equities of
Hearst's powerful and diverse magazine portfolio into consumer products. By
forming strategic partnerships with top-tier manufacturers and retailers to
create and market innovative licensed products, Hearst Brand Development enables
readers to make Hearst brands a dynamic part of their lives. In 2012, consumers
spent more than $400 million on Hearst branded products across fully diversified
retail channels. In 2014, in addition to the Seventeen Fashion Collection,
Hearst Brand Development continued to expand its substantial partnerships, while
maintaining a strategic focus on new business for brands such as Car &
Driver, Cosmopolitan, Country Living, Esquire, Good Housekeeping, House
Beautiful, Popular Mechanics, Road & Track, and
Veranda.
About
Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 1,320 Sears-branded and affiliated stores in the United States and Canada, which includes more than 790 Full-line and more than 50 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
