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Wednesday, August 6, 2014

LondonEdge The New Alternative September 2014


Following a hugely successful first show in Germany’s fashion capital, the excitement builds for the shows' 30th UK edition. Already lining up to be one of the most exciting shows to date, the next edition of LondonEdge will take place at Islington’s Business Design Centre from 7th - 9th September.

As the street fashion sector begins its countdown to one of the most important dates on the calendar, we take the opportunity to recap on BerlinEdge and it’s triumphant entry onto the European diary

The BerlinEdge showcased over 50 collections at the lavish Adagio venue during Berlin’s Fashion Week, and welcomed businesses from all over the world through it’s doors. Although just a glimmer of the main LondonEdge event in September, BerlinEdge was every bit the success as Director Carole Hunter explains.

"Along with 35 of our key exhibitors, we took a leap of faith across the channel to launch our very first European satellite show and enjoyed a hugely positive experience from start to finish. Our intention was to attract buyers who'd never visited us in London and, in doing so, deliver entirely new business to our exhibiting contingent. Not only did we almost double the expected attendance but, of the buyers who attended, approximately 75% had never visited us in London. We're delighted to say that the 2014 Berlin mission was accomplished and we're looking forward to 2015."

With the focus shifting back to London, a new look and a new venue; the 30th edition of LondonEdge demands the industry to take a look at the event with fresh eyes.

A stripped back logo and clean-cut aesthetic defines the show as a versatile platform for a wide range of exhibitors to present their collections. What is being described as the “The New Alternative” is a hugely varied compilation of lifestyle brands, new designers, street fashion labels and licensed merchandise from around the globe. Showcasing apparel, footwear and accessories, this highly commercial offering makes LondonEdge the number one destination for the youth market, retro and vintage brands, unique designers and music-led fashion

In reaching it’s 30th season, LondonEdge continues to bring another dimension to the fashion trade show scene that not only defies recession, but is embracing a new generation of fashion retail. This unmissable show presents fertile ground where buyers from around the world can discover the next era of subcultures, fashion trends and emerging markets cultivated on the blogs and social networks of the worldwide web.

LondonEdge throws open it’s doors on Sunday the 7th of September and runs until Tuesday the 9th of September at The Business Design Centre, Upper Street, London N1 0QH.

Learn more about LondoEdge the New Alternative here on the Apparel Search fashion blog.

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