Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Monday, February 9, 2015

Fashion Consumer Surveys with ValidateIt

When developing a new fashion brand or properly marketing an existing one, it is important to conduct customer surveys to validate your efforts.

Until now, businesses without the in-house expertise to write and design unbiased questionnaires could always turn to third-party research firms – if they had $20,000 or more to pay.
“In today’s economy, businesses cannot succeed if they can’t make data-driven decisions. Lack of research is one of the top five reasons products fail,” says market research industry leader Corrine Sandler, citing a Harvard Business Review report. 

To help businesses make data-driven decisions, Sandler has developed an online research platform called ValidateIt™, which is powered by Google Consumer Surveys and provides robust methodology at 90 percent less than traditional research.

Sandler notes that Google has been a leader in making information widely accessible to the masses. It’s now time to make insights available to the masses.

Sandler discusses how a platform like ValidateIt™ is changing the landscape of business intelligence.
•  Can today’s David-in-business compete with a Fortune-500 Goliath? With the recent opportunity to gain current, reliable data for business decisions at an affordable price, entrepreneurs no longer must rely exclusively on inspiration from epic parables from the Bible. The old, Goliath-like prices for solid-market research and product development have been felled for the Davids of today’s entrepreneurship. In the spirit of Google’s original mission statement – “to organize the world’s information and make it universally accessible and useful” – the price for world-class data doesn’t have to start at $20,000. 

•  Is there any merit to the old way of gaining primary data for market research? The “old way” refers to privileged data available to only the top percentile of businesses. Beginning entrepreneurs and small businesses, which constitute the majority in the business world, often ended up relying on unreliable methods such as intuition and gut feelings to make decisions. That lack of research is why 85 percent of products fail, according to a Forbes online report, Sandler says. 
“With ValidateIt™, decision makers receive 250 respondents, and the reports get to those decision makers within 24 hours,” that immediate, accurate and actionable decision making. 
•  How does the platform help in product development? Your answers are only as good as the questions asked; that’s where ValidateIt™ comes in through its scientifically designed questionnaires. IdeaRank is one of the research models launched. It will tell you whether your ideas are strong enough to withstand the competition and break through. The product development series of models will tell you the optimal price for your product, the realistic market demand for your concept or product and even evaluate your choice of name or tag line.  
“As we’ve experienced in recent decades, technology has leveled the playing field in a number of industries,” Sandler says. “Now, we’re at a tipping point for doing the same in market research.”

Example of a survey question:

What would most influence your decision to buy clothes online instead of in a clothing store?

Can you think of a few good questions to ask consumers to help put your fashion business on the proper path?  Apparel Search has a few good idea.  Do you?

About Corrine Sandler

Corrine Sandler is a market research industry leader, CEO of Fresh Intelligence, international professional speaker, and Advantage best-selling author of “Wake Up or Die.” She’s the developer of ValidateIt™ (www.validateit.com), an online research platform powered by Google Consumer Surveys. Questionnaires designed by market researchers and distributed by Google Consumer Surveys return analyzed and aggregated responses with a 95 percent confidence level. Sandler’s mission is to make intelligence accessible to the world.

You may want to also re-discover the fashion research section here on Apparel Search.  You can find resources regarding apparel industry research and statistics, etc.  You may want to also visit our new Clothing Store Retail Trade Survey section.

Thank you for taking the time to read our education and research blog post. We hope that you have found this news to be informative. You may want to also read about fashion industry polls which are relevant to surveys.

If you have comments or questions, please add your thoughts in the discussion area below.

Style tips

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.