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Thursday, February 26, 2015

Lidl Fashion in Stores Now

The European discount chain Lidl is launching its spring/summer fashion collection.

Last year, Lidl unveiled a range of women’s clothing which was eagerly purchased by customers anxious to snap up the store’s best bargains.

The stores initial foray into the fashion world was apparently a success.  The chain since decided to expand the line, delving into men’s trousers, shirts, and jackets.

Items from the new collection will be available in Lidl stores nationwide from February 26.

In the minds of Lidl, their textiles “shouldn't just appeal to you, but to your skin too”. That is why their quality control team ensures that the materials used have been dermatologically tested and do not contain any harmful substances. They also make sure that the textiles used are comfortable and durable by examining the fit, how well they keep their shape and how they should be washed.  Their clothes are also tested for harmful substances by the prestigious test institute Bureau Veritas and Hohenstein Institute. The c-mark stamp certifies that the materials used are kind to your skin. Your wellbeing is important to Lidl, so they have indicated that they make no compromises where quality is concerned.

Lidl's history goes back to the 1930s, when the company was founded in Germany as a grocery wholesaler.  Today, Lidl is one of the largest grocery retailers in Europe.
 
The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany.  During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe.  Their extensive network of stores in Europe is unmatched in the discount sector.

Lidl takes pride in providing top quality products at the lowest possible prices to all their customers across Europe.

Since establishing themselves in the UK in 1994, they have grown consistently and today have more than 600 stores, and it appears that there are plenty more to come.

Not sure that Lidl will qualify anytime soon as the best shopping destination for fashion.  However, they are at least on the way and stepping into the market.

Although they are primarily a grocery, it appears that clothing, footwear, and fashion accessories may be appearing more in the stores.  We are not yet fully aware of the extent of the collection, but we are looking forward to learning more.

If you are interested, you may want to view the best fashion shopping destinations in the consumer guide section here on Apparel Search.

Thank you for taking the time to read our fashion retail news blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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