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Thursday, April 23, 2015

Melody Eshani and Reebok Classic Collaboration

LA based designer Melody Eshani and Reebok Classic are back at it again with another collaboration, this time featuring the iconic Blacktop Pump and Ventilator sneaker models.
Ventilator sneaker
iconic Blacktop Pump
Each sneaker features the luxe python leather featured on the first Reebok Classic x Melody Ehsani collaboration - a unique texture that takes inspiration from a creature which embodies Melody’s definition of a Classic woman. The shoes also feature the designer’s signature take on the Evil Eye, which brings a sense of individuality and creativity to the look. The clean gum outsole adds a fresh finish to the shoe’s rich tones. 

The Blacktop Pump is updated with a hidden interior heel wedge for a feminine, streamlined silhouette, while the Ventilator says true to its retro runner design. 

These shoes will be exclusively available at Melody’s LA store (424 1/2 N Fairfax Ave, Los Angeles, CA 90036, (323) 272-3934) and her website www.melodyehsani.com on April 24th.  The shoes will then be available at select global retailers and Reebok.com starting May 1st

Melody Eshani and Reebok Classic
The collection ranges from $120-$200.

The Reebok Classic partnership with LA based designer Melody Ehsani is back for SS15, dropping a standout sneaker pack to accompany the debut apparel collection launched earlier this year. Two much-loved classic silhouettes, the Ventilator runner and high-top Blacktop Pump, are reworked in the distinctive style that has become characteristic of Melody’s previous collaborations with the brand, for an eye-catching duo big on both style and substance.
Originally running and basketball silhouettes, the Ventilator and Blacktop Pump are given a bold makeover as Melody re-interprets the designs in her edgy street style, creating fashionable footwear for strong, independent women whose actions, attire and attitude speak louder than words.
Each sneaker features the original luxe python leather from the first Reebok Classic x Melody Ehsani collection, a unique texture that takes inspiration from a creature which embodies Melody’s definition of a Classic woman; a sweet juxtaposition of beauty and intelligence. A lacelock accessory featuring the designer’s signature take on the evil eye brings a sense of individuality and creativity to the look, while a gum outsole adds visual interest and a fresh finish to the upper’s rich tones. The Blacktop Pump is updated with a hidden interior wedge heel for a more feminine, streamlined silhouette, while the Ventilator stays true to its retro runner design to coincide with the sneaker’s 25th anniversary this year.
The second drop of the Reebok Classic x Melody Ehsani SS15 collection launches exclusively at Melody’s L.A store and on her website www.melodyehsani.com on April 24th, followed by select global retailers on May 1st. The collection ranges from $120-$200.
Melody Eshani and Reebok
About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebokhttp://twitter.com/reebok; and http://youtube.com/reebok
About Melody Ehsani

“Born and raised in Los Angeles in a traditional Persian family, like many of my cousins and friends I applied to go off to Law School after college, but I couldn’t stay there. I decided to break with my culture and follow my heart into a field I was internally drawn to….design. The more I designed shoes and products, the more it felt like the right thing for me to be doing. So now I believe that design is part of what I was designed to do. I guess you could say that design is part of my divine blueprint. I believe that honoring my blueprint helps me bring to the world new patterns of behavior and equality for myself and for all women in the future. In my culture, a woman’s value and status are determined by her marriage. This is a difficult and challenging concept for many women in today’s world. By following my calling and making shoes and products, I am helping women resolve these kinds of paradoxes.  I want to become my true self and be a vibrant member of a family and a community. I want the women who wear my shoes to have the same opportunity for equality, wholeness, and self-expression. My style is inspired by paradox, controversy, justice and pushing the envelope in showing that you truly can’t judge a book by its cover. I design to upset the equilibrium. I design to inspire. I design to serve. I design because I was created to do so. A portion from each pair of Ehsani shoes purchased will go towards the advancement and education of women in our society.”

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