LA based designer Melody Eshani and Reebok
Classic are back at it
again with another collaboration, this time featuring the iconic Blacktop Pump and Ventilator sneaker models.
Each sneaker features the luxe python leather
featured on the first Reebok Classic x Melody Ehsani collaboration - a unique
texture that takes inspiration from a creature which embodies Melody’s
definition of a Classic woman. The shoes also feature the designer’s signature
take on the Evil Eye, which brings a sense of individuality and creativity to
the look. The clean gum outsole adds a fresh finish to the shoe’s rich
tones.
The Blacktop Pump is updated with a hidden
interior heel wedge for a feminine, streamlined silhouette, while the Ventilator
says true to its retro runner design.
These shoes will be exclusively available at
Melody’s LA store (424
1/2 N Fairfax Ave, Los Angeles, CA 90036, (323)
272-3934) and
her website www.melodyehsani.com on April 24th. The shoes will then be
available at select global retailers and Reebok.com starting May
1st.
The collection ranges from $120-$200.
The
Reebok Classic partnership with LA based designer Melody Ehsani is back for
SS15, dropping a standout sneaker pack to accompany the debut apparel collection
launched earlier this year. Two much-loved classic silhouettes, the Ventilator
runner and high-top Blacktop Pump, are reworked in the distinctive style that
has become characteristic of Melody’s previous collaborations with the brand,
for an eye-catching duo big on both style and substance.
Originally
running and basketball silhouettes, the Ventilator and Blacktop Pump are given a
bold makeover as Melody re-interprets the designs in her edgy street style,
creating fashionable footwear for strong, independent women whose actions,
attire and attitude speak louder than words.
Each
sneaker features the original luxe python leather from the first Reebok Classic
x Melody Ehsani collection, a unique texture that takes inspiration from a
creature which embodies Melody’s definition of a Classic woman; a sweet
juxtaposition of beauty and intelligence. A lacelock accessory featuring the
designer’s signature take on the evil eye brings a sense of individuality and
creativity to the look, while a gum outsole adds visual interest and a fresh
finish to the upper’s rich tones. The Blacktop Pump is updated with a hidden
interior wedge heel for a more feminine, streamlined silhouette, while the
Ventilator stays true to its retro runner design to coincide with the sneaker’s
25th anniversary this year.
The
second drop of the Reebok Classic x Melody Ehsani SS15 collection launches
exclusively at Melody’s L.A store and on her website www.melodyehsani.com on
April 24th, followed by select global retailers on May
1st. The collection ranges from $120-$200.
About
Reebok
Reebok
International Ltd., headquartered in Canton, MA, USA, is a leading worldwide
designer, marketer and distributor of fitness and lifestyle footwear, apparel
and equipment. An American-inspired global brand, Reebok is a pioneer in the
sporting goods industry with a rich and storied fitness heritage. Reebok
develops products, technologies and programming which enable movement and is
committed to accompanying people on their journey to fulfill their potential.
Reebok connects with the fitness consumer wherever they are and however they
choose to stay fit – whether it’s training, running, walking, dance, yoga or
aerobics. Reebok Classics leverages the brand’s fitness heritage and represents
the roots of the brand in the sports lifestyle market. A subsidiary of the
adidas Group, Reebok operates under the multiple divisions of the Reebok brand,
Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive
outfitter of CrossFit and the CrossFit Games, the official title sponsor of the
Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and
exclusive apparel provider for Les Mills. For more information, visit Reebok
at www.reebok.com or,
for the latest news at http://news.reebok.com/. Or,
discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok;
and http://youtube.com/reebok
About
Melody Ehsani
“Born
and raised in Los Angeles in a traditional Persian family, like many of my
cousins and friends I applied to go off to Law School after college, but I
couldn’t stay there. I decided to break with my culture and follow my heart into
a field I was internally drawn to….design. The more I designed shoes and
products, the more it felt like the right thing for me to be doing. So now I
believe that design is part of what I was designed to do. I guess you could say
that design is part of my divine blueprint. I believe that honoring my blueprint
helps me bring to the world new patterns of behavior and equality for myself and
for all women in the future. In my culture, a woman’s value and status are
determined by her marriage. This is a difficult and challenging concept for many
women in today’s world. By following my calling and making shoes and products, I
am helping women resolve these kinds of paradoxes. I want to become my true
self and be a vibrant member of a family and a community. I want the women who
wear my shoes to have the same opportunity for equality, wholeness, and
self-expression. My style is inspired by paradox, controversy, justice and
pushing the envelope in showing that you truly can’t judge a book by its cover.
I design to upset the equilibrium. I design to inspire. I design to serve. I
design because I was created to do so. A portion from each pair of Ehsani shoes
purchased will go towards the advancement and education of women in our
society.”
