Does anyone have any news on how the collection performed at retail? What is the next move for the brand.
Founded in 2013 from a Kickstarter campaign, it is on a powerful mission to empower young girls with colorful, fun and unique bras for their youthful stages in life.
Aerie for Yellowberry offers the brand's signature confidence-inspiring styles such as Lil' Sis, Fresh Picked and Freebird and is available exclusively on www.aerie.com ranging in price from
Aerie is bras, undies, swim and more for every girl. Designed in sizes 30A to 40DD, Aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out. No supermodels. No retouching. The real you is sexy.™#AerieREAL. For more information, please visit www.aerie.com.
About American Eagle Outfitters, Inc.
Yellowberry is a start-up company that began by making bras for tweens that has sparked a movement for girls everywhere. Yellowberry is a brand-driven business that works to cultivate a sense of confidence and empowerment in its customers. Through both the best possible quality product and high level of innovation, Yellowberry products are available to any girl in the world via the company's online store. Certain strategic partnerships will make available new lines of product in the near future. For more information, please visit www.yellowberrycompany.com. Learn more at http://www.yellowberrycompany.com/aerie-for-yellowberry.html
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