Macy's, Inc. announced it will open new Bloomingdale's Outlet stores in November 2015 in The Shops at Liberty Place (1625 Chestnut St.) in Center City Philadelphia and in Westfield Mission Valley in San Diego.
These two openings will bring the number of Bloomingdale's Outlet stores to 16. Currently, 13 Bloomingdale's Outlet stores operate in nine states. A previously announced new location also will open in November 2015 at 2085 Broadway (on the northwest corner of 72nd Street) in the heart of Manhattan's Upper West Side.
The new Philadelphia and San Diego outlets each will be approximately 20,000 square feet on one level and offer a range of off-price apparel and accessories, including women's ready-to-wear, men's, children's, women's shoes, fashion accessories, jewelry, handbags and intimate apparel - all delivering a compelling combination of fashion, quality and value.
Good strategy or poor decision by Macy's Inc.? Is more "outlet" stores for a luxury retailer the answer. Sure, outlet stores do very well for clothing stores and brands. However, is it worth tarnishing the brand.
Would it make more sense to sell the excess inventory from Bloomingdale's at Macy's Off-Price Stores instead of opening more Bloomingdale's outlet stores.
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The Bloomingdale's Outlet concept was first introduced in 2010 and has grown to include stores in
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