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Thursday, September 10, 2015

Digital Commerce Platform for Jessica Simpson Collection

Sequential Brands Group, Inc. announced on September 10, 2015 a partnership with Delivery Agent, Inc., the market leader in turning audiences into customers for leading global brands, to power digital commerce for the Jessica Simpson brand.

For the first phase of the launch, which is set to debut with the 10th Anniversary of the brand, fans will have the ability to shop Jessica Simpson products via her own branded digital store at www.jessicasimpson.com. Subsequent launches will include shopping through Delivery Agent's Smart TV app, ShopTV®, as well as via social media platforms including Twitter.

"Our consumers and fans have always been our top priority at the Jessica Simpson Collection," said Ms. Simpson. "As we celebrate our 10 year anniversary, I am so excited to be able to offer my fans the opportunity to directly connect with our merchandise.  Shoppers will now be able to visit the Jessica Simpson store online - I personally hand-picked my favorite items for the launch across all categories.  Soon our customers will be able to purchase through buy buttons on the social channels they are using every day."

"As we build the next chapter of the Jessica brand story, it is essential to create an omni-channel experience," said Jameel Spencer, Division President of Fashion & Entertainment at Sequential Brands. "Providing an opportunity to engage directly with the fans, and provide them with exclusive content, while transacting simultaneously, has always been a goal of Jessica's. Through Delivery Agent's platform, we are able to expose her fans to a totally new shopping experience."

Simpson has personally curated a selection of hand-picked items from across the collection for the launch and beyond, including a special 10th Anniversary capsule collection that will be available to fans around the globe. Delivery Agent is empowering fans to purchase and engage with items from the Jessica Simpson Collection and her favorite styles across platforms and devices, from mobile to television.

"Over the last 10 years, Jessica Simpson has catapulted her lifestyle brand into a billion-dollar fashion-empire by engaging her global fan base, as evidenced by her more than 12 million social media followers on Twitter, Facebook, Instagram and Pinterest," said Mike Fitzsimmons, Delivery Agent CEO. "As a result of this partnership, fans will be able to shop for Jessica Simpson products on the digital platforms they engage with daily."

Founded in 2005, the Jessica Simpson Collection is a signature lifestyle brand, inspired by and designed in collaboration with multi-platinum, award-winning singer-songwriter, actress, philanthropist and style icon, Jessica Simpson, along with her mother Tina. The growing collection includes products in more than 32 categories including footwear, apparel, accessories, fragrance, a home collection and a line of performance active wear set to launch later this year. For more information, visit http://jessicasimpson.com.

About the Jessica Simpson® Lifestyle Collection

This Collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon, along with her mother Tina. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 32 classifications - including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, slippers, cold weather accessories, luggage, dresses, jeanswear, sportswear, athletic and leisure, tween footwear, coats, swimwear, legwear and apparel, activewear, maternity apparel, toddler apparel, baby footwear and home.

The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson® Lifestyle Collection is currently available in over 3,000 points of distribution globally.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About Delivery Agent, Inc.

Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world's largest brands and media companies. Delivery Agent's proprietary commerce technology allows fans to engage with and transact directly from media - music, advertisements, and television - via personal computer, mobile device or directly through the television. At the same time, Delivery Agent's data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.



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