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Tuesday, October 13, 2015

adidas Futurecraft 3D Running Shoes

On October 7, 2015 adidas unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot.  The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.

adidas has created a unique combination of material and process.  The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualized support and cushioning for every foot, to enable athletes to perform at their best.
Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.

Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole.  

Their 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.

True to the Futurecraft vision of creative collaboration, Futurecraft 3D is possible through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing.
adidas futurecraft 3D
After some time looking through some emerging materials to use, they discovered a truly perfect and unique material: modified thermoplastic polyurethane (TPU).  TPU can deliver performance.  It’s brand-new in the marketplace and convinced them with its durable elasticity as well as high tear strength and abrasion resistance.  They quickly applied this material to the most suitable printing method – Laser Sintering, a process that is so accurate that they could create almost any design.
adidas futurecraft 3D Printed Sole
For more information about our partner Materialise, visit materialise.com

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What do you think about the concept of 3D printed running shoes?  Do you want a pair?

Thank you for taking the time to read our footwear industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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