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Thursday, January 21, 2016

Project Runway Junior with Rowenta

Rowenta, the leading manufacturer of high-performance steam irons, garment steamers and steam stations, announces its upcoming appearance on the premiere season of Lifetime's fashion reality series, "Project Runway Junior."  Hosted by fashion icon and Emmy Award® winner Tim Gunn and supermodel Hannah Davis, "Project Runway Junior" is a direct spin-off of the original series, "Project Runway," of which Rowenta has been a frequent sponsor.  This will be the first time the garment care brand will host a specific challenge.

During Episode: 08 "Make a Statement," airing on Thursday, January 21, 2016, at 9pm ET/PT, show contestants will use Rowenta's limited edition "Project Runway" irons to execute innovative, personalized designs and take their creativity to the next level.  Rowenta's "Project Runway" iron combines unparalleled heat and steam with a superior soleplate, creating a better glide for easier use. During the episode, Rowenta's Marketing Director, Scott Pollard will introduce the challenge to the remaining contestants alongside host, Tim Gunn.

"We are proud to continue our long-standing relationship with the 'Project Runway' family," said Michele Lupton, Marketing Communications Director, Groupe SEB USA. "Rowenta has always been a leader and an innovator in the garment care industry and we're proud to support the budding designers of the fashion world." 

As an added bonus for show fans, Rowenta will host a #ProjectRowenta product giveaway on their Facebook (Facebook.com/RowentaUSA) and Twitter (@RowentaUSA) pages from January 19 – 22, 2016.  Three winners will receive a Rowenta "Project Runway" Limited Edition Iron with which to create their own fashion designs at home.


The inaugural season of "Project Runway Junior" premiered on Thursday, November 12, 2015 on Lifetime and features twelve new aspiring designers between the ages of 13-17 who are competing in New York City for a full scholarship to the Fashion Institute of Design & Merchandising, a home sewing and crafting studio provided by Brother, a feature in Seventeen Magazine and $25,000 to help launch their line.

View a sneak peek of this week's episode here: "Project Runway Junior" Episode: 08 
For more information on Rowenta and its products, please visit: 
  • US Website: www.rowentausa.com              
  • Facebook: www.facebook.com/RowentaUSA 
  • Twitter: www.twitter.com/RowentaUSA, @RowentaUSA    
About ROWENTA® 

ROWENTA® is the leading manufacturer of high-performance steam irons, garment steamers, steam stations and home appliances. Technology and design are at the core of each and every one of our products. Rowenta USA is headquartered in Parsippany, NJ and is a division of Groupe SEB USA.


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