Approximately 300 exhibiting artists from around the world will participate in one of three categories: Art and Brand Licensing with 200 exhibitors who license designs; Atelier with 80 exhibitors selling design; and Resource Hub with 20 exhibitors supplying technology and business essentials. In addition, the Design District, a new area featuring emerging artist will bring over 30 designers never seen before. The Design District was created to provide new exhibiting art studios the best opportunity to showcase their art to a targeted attendee audience looking to source new designs for use on finished products.
“This 30th annual edition of SURTEX promises to be the best yet in terms of art and design offerings, as well as education and networking. This is a can’t miss event for artists looking to bring new art to market and for product developers and retailers looking to license original art or design for use in the manufacturing of everything from home goods and bedding, to fashion fabrics and textiles to toys and giftware,” said Liz Crawford, Vice President and Group Show Director. “SURTEX also provides attending media with a prime opportunity to craft and develop fashion and home design trend stories, features on trending art and artists, licensing business stories, and supply chain articles; following the art through to finished product.”
In addition to sourcing and licensing design and art, SURTEX features an educational component, including a series of free pre-show webinars to help exhibitors prepare for the event. The on-site conference program will deliver business strategies from a creative perspective. The SURTEX conference program is designed to cover all aspects of art licensing strategy, in 90 minute sessions, to help a designer take their small business through all steps in the product development process. Visit www.surtex.com for complete schedule.
Additionally, the Trend Theatre features 30-minute presentations, held daily at 11:00am, 1:00pm and 3:00pm on the exhibit floor within the ReSource Hub. These information packed sessions are hosted by industry experts, trend-spotters and thought-leaders. The 2016 lineup focuses on progressive topics such as Consumer Insights and Trends for the Upcoming Generation – Gen Z, Top Color Palettes, Themes and Materials for the Upcoming Season, and Home Interiors. For a complete listings and session times visit www.surtex.com, to plan your show day schedule.
Two additional, Emerald Expositions-owned design events – the National Stationery Show® and ICFF® – will run concurrently with SURTEX at New York City’s Jacob K. Javits Convention Center. One badge will afford media, attendees and exhibitors access to all three events, generating unique cross-market innovation and inspiration and business opportunities for all event participants.
Advance registration for SURTEX, which is free to qualified attendees, is available online through 11:59PM EDT on Saturday, May 14th. After that date, registration costs $60 for qualified registrants. On Day 3, SURTEX welcomes design students and faculty for the expo only for $30.00. This fee does not include the conference sessions. Upon completion of online registration, participants will receive a barcode, which is redeemable for a badge at any SURTEX self-registration terminal at the Javits Center.