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Friday, April 15, 2016

Nordstrom IVY PARK

Nordstrom, Inc. announced the arrival of IVY PARK on April 14, 2016.  Ivy Park is a new activewear line for women.  Co-founded by Beyoncé and Sir Philip Green, the brand launched at 54 Nordstrom stores and Nordstrom.com.
IVY Park Activewear April 2016
IVY PARK design unifies fashion and performance. The leggings appear in three lengths, the capri, which falls just under the knee; the crop, which falls on the calf; and the full length, which reaches the ankle. Each pant comes in three shapes: the I, the V and the Y, which corresponds with low rise, midrise and high rise fit, respectively.
Ivy Park Activewear
The core of the collection is bolstered by ‘second skin’ signature pieces, including fitted tank tops with concealed, built-in sports bras, bonded, v-band structured medium impact sports bras, seamless knits and body suits. The line also features logo sweatshirts, cotton jersey tanks and tees, basketball mesh over-sized T-shirts and tank tops that appear in both black and white.
Beyonce Ivy Park Activewear Launch

IVY PARK merchandise sold at Nordstrom ranges in price from $14 for a headband to $265 for a body suit.

Nordstrom has been the retail partner of choice for brands such as Topshop, Topman and Madewell, which have exclusive U.S. distribution through the retailer.
Up Against the Fence IVY Park
Beyoncé has hit a home run with this activewear collection.  Attractive, stylish, trendy... Very impressive.

The "I" the "V" and the "Y" each correlate to a different rise in the legging. Make sure to get the one that is the proper fit for your body.  If you are not familiar with the meaning of a pant rise, you may want to view clothing measurements page here on Apparel Search.  That page discusses a little bit about the front rise and rear rise of pants.  Regarding the exact rise & measurement method for the IVY leggings, you should consult with Nordstrom or the manufacturer of the brand.

Learn more about Nordstrom.

See the Ivy Park fashion video on Youtube.
IVY PARK SS16 – Beyoncé ‘Where is your park’ 
IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field
Ivy Park Fashion

In addition to shopping for Ivy Park at Nordstrom, you can also find the new fashion brand at Top Shop.  Learn more about Ivy Park Athletic Fashion from our new blog post.

Thank you for taking the time to read our fashion brand introduction blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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