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Friday, April 8, 2016

Whitney Port Activewear Collaboration

Is Whitney Port planning an activewear collection collaboration with Target?

Whitney Eve Port is an American television personality, fashion designer, and author.  In 2006, Port came to prominence after being cast in the reality television series The Hills, which chronicled the personal and professional lives of Port and friends Lauren Conrad, Heidi Montag, and Audrina Patridge.  During its production, she held positions with Teen Vogue and Kelly Cutrone's People's Revolution.

After moving to New York City to begin employment with Diane von Fürstenberg in 2008, Port was commissioned to star in her own spin-off series The City, which originally documented the lives of Port and companions Jay Lyon, Olivia Palermo, and Adam Senn.  After undergoing several casting adjustments and receiving underwhelming ratings, the series was canceled in 2010, after airing two seasons.  Port launched her fashion line "Whitney Eve" in 2009.

More about the Whitney Eve fashion collection:

Eclectic and feminine, Whitney Eve is a contemporary collection featuring an array of silhouettes from convertible party dresses to charming menswear-inspired bodies that are complimented with alluring colors and exclusive patterns.  Launched in 2008, Whitney Eve evokes a girly nature with a touch of punchy sass that is unique with custom prints created by the designer season after season.

Whitney Port blends the ease of California style with the sophistication and edge of New York City life when creating her collections.  Gaining experience in various fields of the fashion industry from magazine internships to stints at renowned fashion houses, Whitney discovered her true calling was in design.  Port created Whitney Eve to convey her fashion sensibility in wearable works of art.

Showcasing the designer’s inherent creativity and knack for style, Whitney Eve had its first runway show during New York Fashion Week in 2009.  With growing popularity and ever evolving collections, Whitney Eve’s presence of grace and distinction gives the collection originality, a welcome addition to the fashion world.

It appears that she is now set to expand with Target on an activewear collection.

Target has indicated that Whitney Port designed activewear line will most likely go live this September.  We have read that Target mentioned that while Port dreamt up the collection which will be sold on its website, it'll be slightly different from other designer collaborations, where Target works closely with a brand to co-create a range.  The collection may include tanks, leggings, jackets, and possibly bralettes as well.

Hollywood’s trendsetters have rapidly caught onto the fashionable line designed by style icon, Whitney Port.  Not only does the designer display her personal style in Whitney Eve, but Aimee Song, Jessica Alba, Rihanna, Gigi Hadid and Alessandra Ambrosio, to name a few, have been seen rocking the line.


Whitney Eve is sold at Nordstrom, Revolve Clothing and select boutiques worldwide and online.

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