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Tuesday, August 30, 2016

Soft-Comfort Performance Fabrics

CORDURA® brand announces its collaboration with TENCEL® from Lenzing, showcasing the softer side of durability with the next generation of soft-comfort performance fabrics. First in the collaboration line-up are new softened strength denims featured in the latest CORDURA® Denim 'Infinity' Collection, with more innovations across the CORDURA® fabric family forthcoming.  The CORDURA® Denim 'Infinity' Collection, part of the "Authentic Alchemie" Collection portfolio, presents latest generation performance denims crafted to integrate the "best of both worlds" - softness with strength, fashion with function and durability with definition.

TENCEL® fibre brings enhanced soft comfort properties, moisture management and sustainability benefits to the durable CORDURA® fabric portfolio.  A lyocell fibre of botanic origin, TENCEL® has a smooth surface which results in fabrics that are soft and gentle on the skin. TENCEL® fibre also absorbs moisture in a controlled and regular manner helping to create an optimal environment to transport moisture away from the body.

 "Our latest fabrics incorporating TENCEL® fibre go beyond traditional denims, migrating to lightweight and comfortable denims that can travel effortlessly with you throughout the day - wherever you may go," said Cindy McNaull, global CORDURA® brand and marketing director. "By combining the best elements of both of our brands, we are continuing to transform our apparel fabric portfolio to elevate its softer side. This helps raise the bar to create lightweight, comfortable solutions that do not compromise on durability."

According to Tricia Carey, director of global business development at Lenzing Fibers Inc., "As denim takes on modern evolution, we’re able to use our denim fabrics in ways that address our lifestyle. CORDURA® brand brings the long-lasting durability and strength, and we help enhance it with comfort and softness."

"We are just scratching the surface of where we can go together with the TENCEL® x CORDURA® combination," said McNaull. "We're optimistic that this collaboration and its supporting supply chain - including strong and highly innovative authorized mills such as Artistic Milliners, Arvind, Advanced Denim, and Kipas - is just the beginning of great things to come for us, our partners and our joint consumers as we continue to push the boundaries of durable fabrics."

Products from the collaboration can be seen at MUNICH FABRIC START on the LENZING TENCEL® stand (H3 | C15), as well at the Artistic Milliners stand (H7 | B24) within BLUEZONE, an independent concept for the denim and sportswear community. For information on TENCEL®, visit www.carvedinblue.lenzing-fibers.com. To learn more about CORDURA® Denims featuring TENCEL®, click here.

About CORDURA® brand

INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable FabricsTM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibres businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps, used with an ®, and followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA® brand and CORDURA® Denim, please visit http://www.CORDURA.com and follow us on Facebook, Twitter, YouTube, Instagram, and LinkedIn.

About INVISTA With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibres. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees.


About the Lenzing Group

The Lenzing group is a world market leader headquartered in Austria, with production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibres. Its portfolio ranges from dissolving pulp to standard and specialty cellulose fibres.


Lenzing quality and innovative strength set global standards for cellulose fibres. With 77 years of experience in fibre production, the Lenzing group is the only company worldwide combining the manufacturing of all three cellulose fibre generations on a large industrial scale under one roof - from the classic viscose to modal and the lyocell fibre TENCEL®. The success of the Lenzing group is based on its consistent customer orientation together with its leadership in innovation, technology and quality. Lenzing is committed to the principles of sustainable management and very high environmental standards. In addition to its core business of fibres, the Lenzing group also operates in the field of engineering and plant construction.

You may want to also read our previous blog post about Redefining Durable Denim with Authentic Alchemie Collection.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. 

Learn more about performance fabrics in the textile terms section of our website.  If you have comments or questions, please add your thoughts in the discussion area below.

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