Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Tuesday, October 4, 2016

JustFab Collaborates with Betches

JustFab, the leading fashion-subscription, e-commerce site and lifestyle fashion brand is pleased to announce its collaboration with the trend-setting social media platform, Betches. The partnership encompasses multiple joint marketing opportunities and curated collections selected by the creators themselves, Jordana Abraham, Samantha Fishbein and Aleen Kuperman, which will include an assortment of apparel, shoes and handbags, continuing into 2017.

"We're so excited to be working with JustFab on this partnership! Our two teams were in sync right away and it's been a natural fit from the start.  We can't wait for our fans to see our first collection and our ongoing collaboration this coming year," commented the founders of Betches.

Considered a pioneer in the digital space as one of the first online subscription retailers, JustFab continues at the top of emerging market trends with a non-traditional marketing approach. JustFab has joined forces with the widely popular social media handle, Betches, to further connect with its target audience through the trendsetting and engaging platform. By working closely with the like-minded digital brand, the partnership will convey its joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages.

“For JustFab, partnering with Betches just makes sense – we are at the forefront of using technology to better understand our customers’ needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor. It’s a platform where you can have fun with fashion & lifestyle content, and laugh with your friends over how relatable it really is. That’s exactly the type of partnership we want to offer our customers,” commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab’s parent company.

The partnership will consist of joint collaborations including select light-hearted, fun and quirky graphics that will be shared over the Betches social media handles including Instagram (4.5 million followers), Facebook (90k likes), Twitter (160k likes) in addition to their website Betches.com (10m page views). The partnership will also include several curated collections hand-picked by the Betches founders in addition to the official launch event in November 2016.

Similar to JustFab, the Betches creators go by the mantra of not taking yourself too seriously and feeling confident in who you are. Betches represents the voice of not only millions of JustFab’s customers but also the everyday woman looking to feel empowered and inspired. “Women relate to the Betches content because it pokes fun at our everyday lives in a way that is relatable and fun. Our customers love that,” added Traci Inglis, Chief Marketing Officer. The everyday woman wears many hats all of which Betches tap into through their relatable and humorous content. JustFab wants to show no matter what hat you’re wearing that day, there’s a style to match.

For more information about JustFab and to shop online, please visit www.JustFab.com.

ABOUT BETCHES

Betches was started in 2011 as a blog by college roommates and childhood friends Jordana Abraham, Samantha Fishbein, and Aleen Kuperman. Their blog immediately went viral, and from there they knew they had a unique chance to build their business from the ground up. Five years later, they have a created a huge millennial brand with an audience of over 5 million, two New York Times bestselling books, and a successful retail operation, Shop Betches. The Betches are excited to be launching this collaboration with JustFab and for many new exciting projects to come.

ABOUT JUSTFAB:

Founded in 2010, JustFab is the leading fashion-subscription ecommerce site and lifestyle fashion brand that offers members an engaging and personalized shopping experience. Millions of members worldwide are given the celebrity treatment every month as they receive a customized selection of shoes, apparel, handbags and jewelry. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. JustFab offers high-fashion looks at affordable prices and shipping is free for all items over $39.95. 

ABOUT TECHSTYLE FASHION GROUP (FORMERLY JUSTFAB INC.):

TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. www.TechStyle.com

Popular Fashion Blog Posts

Matched Content of Possible Interest

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.