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Thursday, December 8, 2016
kathy ireland Intimates & Sleepwear License
PPI Apparel Group first debuted the kathy ireland® Intimates & Sleepwear collection in Spring 2012. The two companies are now celebrating the $100 million sales benchmark. "We were thrilled to be awarded with the exclusive license for kathy ireland® Intimates & Sleepwear several years ago," says Mr. Hanan. "We knew then that a partnership with kiWW®, one of the most successful brands in the world, presented a tremendous and unique opportunity for our company. Our sales projections were doubled and we are now celebrating a major milestone. We are even more thrilled to be able to share this success with Kathy and her exceptionally talented team at kiWW®," he adds.
"Abe, Joey, and Mr. Morris Hanan are three of the most extraordinary leaders and executives we've ever met. The Hanan Family had the courage to return our brand to fashion after our success in the home industry," says Kathy, kiWW's CEO & Chief Designer who this year graced the cover of Forbes Magazine for the second time as one of America's 50 most successful self-made women. "Many, many years ago our apparel was sold at the discount channel. When we decided to reset apparel, after enormous success in home... all the king's horses and all the king's men said our apparel couldn't move forward... but the Hanan's obviously could. Their extraordinary design team, in concert with our Global Creative Director, are making miraculous things happen. We are outselling so many leading intimate apparel brands. Our on-trend design work, in-stock positioning and customer connection has more powerful results than expensive, ubiquitous advertising. Our sales and margins are excellent... and sales and margins are the bottom lines, after all. Aren't they? Congratulations Abe, Joey, Mr. Morris Hanan and every team member at PPI! We started as a business, and became a business family."
The kathy ireland® Intimates & Sleepwear collection includes functional, sophisticated, fashion-forward and on-trend bras, panties, shapewear and sleepwear. The new upcoming collections will see expansion in girls and the launch of underwear for men, I'M1.
About PPI Apparel Group
PPI Apparel Group products are currently being sold in over 35,000 retail locations throughout the US and Canada and abroad. Their primary corporate focus has been fashion intimates, shapewear and sleepwear for the junior, missy and full figure market. They offer their expertise through a vast array of licensed properties and additionally are a premier source for private label product to many retailers.
About kathy ireland® Worldwide
Founded in 1993, the kathy ireland® Worldwide brand, celebrates a lifestyle. The missions of "...solutions for families, especially busy moms™," "...solutions for people in love™," and "...solutions for people in business™," translate to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office and more. kiWW's unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes. Listed as the 25th most powerful brand globally by License Global Magazine, with annual merchandise sales of $2.6 billion, according to Forbes Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication. Kathy has graced the cover of Forbes Magazine twice (2012, 2016) and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.
Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children's Research Hospital. Kathy was recently named an Ambassador for the Elizabeth Taylor AIDS Foundation.
Thank you for taking the time to read our apparel industry licensing blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
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