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Tuesday, January 10, 2017

CORDURA Brand Celebrating Decades of Durability

INVISTA's CORDURA® brand is celebrating five decades of continuous advancements that have helped shape the world of military, workwear and outdoor products. In honor of its 50th year, the brand is launching an array of new fiber and fabric innovations, exciting end-use applications, on-trend collaborations, a "50 for 50" global roadshow and is featuring stories of the past and present from supply chain partners and brand customers.

"This very special year is going to be one for the books as we unveil our most groundbreaking innovations and collaborations," said Cindy McNaull, global CORDURA® brand and marketing director. "Since commercialization of the fabric in 1967, the CORDURA® brand has worked hand-in-hand with its mill and supply chain partners to break molds and blaze new trails - with all signs, roads and paths leading to a next generation of durable solutions. And 2017 may be the best year yet."

The brand kicks-off its celebration in early January 2017 with:  
  • New Fiber Technologies. The CORDURA® brand has pushed its legacy T420 nylon 6,6 staple fiber to the next level of tenacity. The new state-of-the-art, patent-pending INVISTA T420HT fiber is the highest tenacity nylon 6,6 staple fiber INVISTA has ever produced. This military-grade fiber technology is super strong and exceptionally durable, offering a new dimension of lightweight comfort and protection for extreme environments. Already adopted for use in combat uniforms by a major international military, multiple wear trials with fabrics made with INVISTA T420HT are underway, including extensive testing by the US military.  Dickies® is the first commercial customer to use fabrics made with this new innovation and will launch its Dickies PROTM with CORDURA® military-grade fiber technology collection in Fall 2017. 
  • New Fabric Technologies. Carefully crafted blends of natural fibers and nylon 6,6 in fabrics like CORDURA® Denims and CORDURA® Combat WoolTM, are driving soft-comfort performance materials of the future. Blends of cotton, TENCEL® and wool with CORDURA® Denim technology create durable, long-lasting and cross-functional fabrics with next generation technical benefits including moisture management, thermal regulation, and more. Collaborations with Cone Denim on a first of its kind CORDURA® Selvage Denim and with Artistic Milliners on new CORDURA® COMBAT WoolTM Denim blends usher in new technical denims of the future. 
  • New Collaborations. Special collaborations will reflect on the past and reinvent the future. In the early 1990s, INVISTA's CORDURA® brand and Woolrich, America's Original Outdoor Clothing Company®, collaborated to create Wool-DuraTM, a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA® fabric used in hunting apparel. Now, the two are back together for the 50th anniversary of the CORDURA® brand with a newly reimagined Wool-DuraTM collection of fabric and garments that take inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist for today's urban consumer. Spun and woven in Woolrich's 187 year old mill, the Wool-DuraTM collection mixes the legendary durability of CORDURA® fiber with the natural Woolrich wool qualities of warmth, comfort and softness to create a new contemporary classic. 
50th Anniversary Capsule Collections. Inspired by icons of the 1960s - like pilots, astronauts, superheroes and more with a modern spin and space age flair - the new CORDURA® + Struktur Studio + Artistic Milliners 'X Venture Collexion', features state-of-the art CORDURA® Denim technologies engineered by Artistic Milliners, Pakistan. The future of innovation is collaboration in this exciting retro-futuristic range of garments made with CORDURA® Combat WoolTM Denim and CORDURA® Denim TENCEL® blends featuring specialist Schoeller® 'c_change' and 'cerasphere' coating technologies. 

The 50th Anniversary Roadshow kicks off at Winter Outdoor Retailer 2017 in Salt Lake City, then heads to SHOT Show in Las Vegas, Munich Fabric Starts Blue Zone, ISPO Munich in Germany, IDEX in Abu Dhabi, Techtextil in Frankfurt, Germany and more. Follow along on social media with hashtag #CORDURA50.

About CORDURA® brand

INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable FabricsTM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps and used with an ®, and it must be followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees.

More new about INVISTA

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