Did you know that 45 percent of millennial women own four or more styles of panties (briefs are most popular) and men have two weeks’ worth of underwear in their dresser drawers (58 percent said they wear only one style)?
Briefs, hipsters and bikinis are the top-three styles owned, worn and purchased. Of the total number of panties sold, 31 percent are briefs, 19 percent are hipsters and 19 percent are bikinis.
String bikinis and thongs are worn more often during the summer; other styles are unaffected by changes in the season. Of women who only wear one style, they are most likely to wear briefs, the top style for women aged 55 and older.
Is your panties or underwear draw a bit low on inventory at the moment? Shop at Hanes to get back on track.
If you are not sure which colors are trendy this season, here is a quick little fashion tip.
The “color” of the season is an exciting mix of combinations that brighten up the seasonal climate.
According to Regina Martin, global creative director of trends & innovation for HanesBrands, greens, reds and blues are currently painting the apparel landscape, with subtle shifts in color palettes for men, women and children.
For example, winter apparel for men is pairing different shades of green based on olive hues. Deep pine green featuring lilac washes add a soft, feminine touch to women’s garments. Children’s fashion is heavily focused on cargo olive, with rose, pink and purple highlights for girls and splashes of neon reflector green for boys.