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Tuesday, May 2, 2017

Ava Pali Frey Short by Ava Lane

With summer approaching and temperatures getting hotter, shorts are getting shorter! What's hot from STS Blue this summer is cheeky too: short shorts with messy frayed hems, high-rise, super destroyed, exposed button flys, color block, and just in time for Memorial Day, white side slit shorts. To kick off the summer season, STS Blue will be having a “May madness” giveaway, where we will be giving away a pair of shorts every day, all month long.

The STS Blue denim line has become a favorite of Millennials due to the fact that the brand is always on trend with affordable pricing. "We want young girls to be inspired by their peers, so they partnered up with Instagram sensation Ava Lane (@Avaalanee) to design an exclusive style of denim shorts girls will love,” says STS Blue creative director Evelyn Ober. “We love working with girls like Ava. Bringing out their creative power is what STS Blue is all about."
Ava Pali Frey Short
The Ava Pali Fray short is star studded, literally. STS Blue teamed up with actress, photographer and designer, Ava Lane, who stars in the web series aptly named “Summer Break,” to curate a limited edition design collaboration. The Ava Pali is the newest body out there this spring, the curved hem elongates the leg and ups the cool factor. This short is packed with details: star embroidery, copper hardware, deconstruction and an extreme fray hem. This can be a unique stand out piece in your wardrobe as quantities are very limited. Reserve your size here: http://stsblue.com/ava_pali.

Other trends in shorts you’ll see this summer include slouch styles, super destroyed, high-rise, low rise, extreme fray hems, special embroidery, and button fly short shorts. Another one to watch for, and continuing in to the fall, is color blocked designs, featuring looks that alternate between light and darker indigo blocks. You’ll see rises from 8 ½”-10 ½” and inseams from 2-2 ½” in washes such as white, black, destroyed, tinted, and dark washes.

Stock up now on the hot new trends, before they are gone and selections become limited. To shop new summer styles and find out how to enter STS Blue’s “May madness” giveaway, follow @STS_Blue on Instagram and visit STSblue.com for contest rules. To grab your pair of The Ava Pali Frey short before they sell out, because only fifty will be produced, reserve your size here: http://stsblue.com/ava_pali.
About STS Blue:

The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point, averaging $50.

Thank you for taking the time to read this blog post. We hope that you have found this fashion blog post to be enjoyable. 

You may also have interest in viewing our denim shorts page in our fashion influencer section.  Ava Pali is most certainly a fashion influencer.

If you have comments or questions, please add your thoughts in the discussion area below.

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