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Monday, May 1, 2017

Legend Amrapali Contemporary Indian Jewelry

With bold looks in both 18k gold and silver, celebrities at every age, from 20s to almost 70s, are clamoring to wear Legend Amrapali.  This new contemporary fine jewelry line is modern and fresh, drawing inspiration from Eastern mythology and captivating women with the meaningful symbolism behind the Indian inspired designs.  The line is extremely robust including fashion-forward modern collections, as well as more classic, heritage pieces.  
Legend Amrapali Contemporary Jewelry
Legend Amrapali will finally go LIVE with its new E-commerce platform, Legendamrapali.com, its first direct to consumer experience for North America.  The site will serve as the online introduction of Amrapali's new contemporary fine jewelry brand, Legend Amrapali, which recently debuted this past fall, in-store, at Dover Street Market New York.  Handcrafted in Jaipur and inspired by the rich culture and heritage of India, Legend Amrapali breathes new life into centuries-old Indian jewelry-making traditions and infuses a contemporary twist by delicately combining the mystery of India's traditions with modern design.   

The new E-commerce platform will be the first opportunity for consumers to enjoy a much broader assortment of Legend Amrapali.  From breathtaking 18k yellow gold statement pieces to big and bold pieces in sterling silver, the collection is chic and modern for everyday easy elegance.  Petite stackable silhouettes and diamond solitaire pieces set in a traditional stone setting technique called Kundan capture a more traditional Indian look and feel. Believed to have originated in India, Kundan is considered to be one of the world's oldest methods of setting gemstones, and the Kundan Vintage Diamond Collection has already become a favorite of celebrities and retailers alike with pieces that start at $650.

Jewelry from India has influence around the globe

Legend Amrapali's Indian influence can be seen throughout the new site with its powerful, visceral campaign imagery of an ethereal beauty embracing the grace, spirituality and complexity of emotion expressed through dance, of which the Legendary Indian courtesan, Amrapali, was known.  Bold hero pieces featured on raw surfaces symbolize the harmonious blending of rich history and tradition with new, modern ways.  Prominent references to the Lotus, revered as the flower of India, can be seen throughout the site and various collections, as well as immortalized in the Legend Amrapali logo.   
Taylor Hill
Taylor Hill
ABOUT AMRAPALI JEWELS:  Amrapali Jewels is a global, luxury jewelry brand based in Jaipur, India.  Founded in 1978 by Rajiv Arora and Rajesh Ajmera, two friends inspired by their deep reverence for India's tribal jewelry and artifacts.  They opened their first shop in Jaipur, and named it Amrapali, after a Legendary Indian courtesan who was famed to be the most beautiful woman in the world. Four decades later, Amrapali has 38 locations throughout India; and in London, a flagship store in Knightsbridge as well as shop-in-shops at both Harrods and Selfridges. Today, Amrapali's future remains with the family, as Rajiv's son Tarang Arora and his wife Akanksha Arora are Co-CEO and Creative Directors.  It is one of India's most prolific jewelers and its influence is increasingly sweeping the West, with a growing presence in the United States.  Their tradition of blending honored heritage with modern influence continues with the launch of Legend Amrapali. 

Celebrities who love LEGEND AMRAPALI!  


Below are a few of the celebs and what they have been spotted wearing.

TAYLOR HILL (Age 21):  Legend Amrapali Kimaya Fan Earrings, 18k Yellow Gold & Diamonds, Retail Price:  $9,395

KELSEA NICOLE BALLERINI (Age 23):  Legend Amrapali Surya Spike Ring, Sterling Silver & Black Onyx, Retail Price:  $250

EMMA ROBERTS (Age 26):  Legend Amrapali Kundan Vintage Diamond Earrings, 18k Yellow Gold & Polki Diamond Slice, Retail Price:  $1,350

JOAN SMALLS (Age 28):  Legend Amrapali Heritage Necklace, 18k Yellow Gold & Diamonds, Retail Price:  $695

MAGGIE SIFF (Age 42):  Legend Amrapali Lotus Earrings, Sterling Silver & Rainbow Moonstone, Retail Price:  $250

KYRA SEDGWICK (Age 51):  Legend Amrapali Kundan Vintage Diamond Ring, 18k Yellow Gold & Polki Diamond Slice, Retail Price:  $775

MERYL STREEP (Age 67):  Legend Amrapali Pallavi Ring, Sterling Silver & London Blue Topaz, Retail Price:  $295

CELEBRITY FANS:  Amrapali has a loyal celebrity fan base including, KATE MIDDLETON, RIHANNA, ANGELINA JOLIE, HALLE BERRY, SELENA GOMEZ, ANNE HATHAWAY, EMMA ROBERTS, SARAH JESSICA PARKER EMILY BLUNT, EVA MENDES, FREIDA PINTO, KATE BECKINSALE, KERRY WASHINGTON, JENNIFER LOPEZ, PENELOPE CRUZ, SANDRA BULLOCK, SCARLETT JOHANSSON, SOFIA VERGARA, ZENDAYA and more.

STOCKISTS:  Amrapali Jewels and Legend Amrapali is currently available in the United States online and in-store at luxury retailers including DOVER STREET MARKET NEW YORK, ABC CARPET & HOME, BROKEN ENGLISH JEWELRY, TWIST ONLINE, SWOONERY and NET-A-PORTER.

We hope you have enjoyed reading this jewelry blog post here on the Fashion Blog.

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