Legend Amrapali will finally go LIVE with its new E-commerce platform, Legendamrapali.com, its first direct to consumer experience for North America. The site will serve as the online introduction of Amrapali's new contemporary fine jewelry brand, Legend Amrapali, which recently debuted this past fall, in-store, at Dover Street Market New York. Handcrafted in Jaipur and inspired by the rich culture and heritage of India, Legend Amrapali breathes new life into centuries-old Indian jewelry-making traditions and infuses a contemporary twist by delicately combining the mystery of India's traditions with modern design.
The new E-commerce platform will be the first opportunity for consumers to enjoy a much broader assortment of Legend Amrapali. From breathtaking 18k yellow gold statement pieces to big and bold pieces in sterling silver, the collection is chic and modern for everyday easy elegance. Petite stackable silhouettes and diamond solitaire pieces set in a traditional stone setting technique called Kundan capture a more traditional Indian look and feel. Believed to have originated in India, Kundan is considered to be one of the world's oldest methods of setting gemstones, and the Kundan Vintage Diamond Collection has already become a favorite of celebrities and retailers alike with pieces that start at $650.
Jewelry from India has influence around the globeLegend Amrapali's Indian influence can be seen throughout the new site with its powerful, visceral campaign imagery of an ethereal beauty embracing the grace, spirituality and complexity of emotion expressed through dance, of which the Legendary Indian courtesan, Amrapali, was known. Bold hero pieces featured on raw surfaces symbolize the harmonious blending of rich history and tradition with new, modern ways. Prominent references to the Lotus, revered as the flower of India, can be seen throughout the site and various collections, as well as immortalized in the Legend Amrapali logo.
Celebrities who love LEGEND AMRAPALI!
Below are a few of the celebs and what they have been spotted wearing.
CELEBRITY FANS: Amrapali has a loyal celebrity fan base including, KATE MIDDLETON, RIHANNA, ANGELINA JOLIE, HALLE BERRY, SELENA GOMEZ, ANNE HATHAWAY, EMMA ROBERTS, SARAH JESSICA PARKER EMILY BLUNT, EVA MENDES, FREIDA PINTO, KATE BECKINSALE, KERRY WASHINGTON, JENNIFER LOPEZ, PENELOPE CRUZ, SANDRA BULLOCK, SCARLETT JOHANSSON, SOFIA VERGARA, ZENDAYA and more.
STOCKISTS: Amrapali Jewels and Legend Amrapali is currently available in the United States online and in-store at luxury retailers including DOVER STREET MARKET NEW YORK, ABC CARPET & HOME, BROKEN ENGLISH JEWELRY, TWIST ONLINE, SWOONERY and NET-A-PORTER.
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