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Saturday, June 17, 2017

Grana Swimwear from Hong Kong Startup

International direct-to-consumer and eCommerce retailer, GRANA, launches a full swim collection yesterday. With all pieces retailing under US $69, the brand aims to provide quality swimwear that is modern, functional, and affordable.

Known for sourcing the best global fabrics, the startup has chosen Taiwanese Tech for its woven swimwear for men, crafted from a specially formulated poly-blend that is smooth, lightweight, and fast drying. For women, the collection has been knitted with Italian Sensitive® fabric for its quick drying abilities, super smooth feel, and second skin fit. 
Paying close attention to cost, GRANA has stayed within its standard 2 - 3 times markup to lower the price of high quality swimwear, as opposed to the regular retail mark-up of 6-8 times. 

The 9 pieces in the women's swimwear will be available in Black, Olive Pearl, and Blush Pearl. The collection includes a French Bikini Top, Bandeau Bikini Top, Racerfront Bikini Top, Triangle Bikini Top, Tie-Side Bikini Brief, High Waist Bikini Brief, Scoop Back Swimsuit, Deep-V Swimsuit, and Racerfront Swimsuit.


The men's collection comes in 3 key styles, and includes a Drawstring Swimshort, 6.5" Tailored Swimshort and 4" Tailored Swimshort. Available in Navy, Olive, Sky Blue Herringbone Print, and Olive Herringbone Print. The herringbone print is a contemporary update on a classic.

Prices range from US $39 - $69 for women's and US $29 - $39 for men's swimwear. The swimwear collection will be available to international shoppers on June 16th on www.grana.com with two-day express delivery. 

Learn more about the Grana swimwear collection.
About GRANA:

GRANA is an international direct-to-consumer and eCommerce apparel brand making modern luxury essentials using the finest fabrics from around the world, available at low and honest prices; whilst delivering orders to 12 countries with a shipping time of two days. Countries include Australia, United States, Singapore, Hong Kong, Belgium, France, Germany, Italy, Netherlands, New Zealand, Spain and United Kingdom. www.grana.com

Strategically headquartered in Hong Kong, GRANA was founded by Australian entrepreneur Luke Grana in 2013 during a trip to Peru where his first discovered Peruvian Pima Cotton, one of the world's finest cottons at an affordable price. The start-up officially launched in October 2014, raising US$16 million in funding from 500 Startups, Alibaba's Hong Kong Entrepreneurs Fund, Golden Gate Ventures and MindWorks Ventures. 

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