Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Thursday, December 7, 2017

Fashion Website SEO Tips 2018

The more visitors to your fashion website the better.  This was important in 2017 and will be equally or more important in 2018.  Search engine optimization is one of the "many" issues modern day fashion businesses face.  The days of simply designing fabulous clothing is behind us.  It is critical to stay up to speed on the latest fashion trends, but you now must also keep a careful eye on online strategies as well.  This is where SEO tips come into play.  If you are not yet sure exactly what I am talking about you may want to first visit our Fashion SEO term.

Here are the Apparel Search SEO tips for 2018:



  1. Speed - keep your website fast.  Sorry, can't tell you exactly how to accomplish this goal, but website load speed is critically important.  You may want to check out AMP.  The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. https://www.ampproject.org/
  2. Secure - HTTPS instead of HTTP.  HTTPS (also called HTTP over TLS, HTTP over SSL, and HTTP Secure) is a protocol for secure communication over a computer network which is widely used on the Internet.  If you don't know much about this topic, look it up online.  Apparently it is rather important.  Most definitely if you are selling clothing, footwear or fashion accessories online.
  3. Redirects - URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.  Use proper redirects if your website page address is moved.  Learn the difference between 201 redirect, 301 redirects, etc.  The one you use is important.
  4. rel = canonical - yes, it sounds like an equation.  According to Google, "Use canonical URLs. This article describes how you can use canonical URLs to improve link and ranking signals for content available through multiple URL structures or via syndication. In the world of content management and online shopping systems, it's common for the same content to be accessed through multiple URLs."  Learn more at https://support.google.com/webmasters/answer/139066?hl=en
  5. Voice - no, this does not mean you should keep an eye on what the singers and celebrities are wearing when they appear on The Voice television show.  I am actually talking about "voice for search".  As you know more and more people browse the web for the latest fashion trends, etc. by using their mobile devices.  Computers and mobile devices often have voice-enabled search.  This appears to be a growing trend.  In 2018 and beyond, you may need to optimize your apparel website for voice search users.
Don't forget to work on your on-page SEO if you want to stay relevant in the fashion industry.

You may be asking yourself, if Apparel Search knows so much about SEO, why isn't this website top on all search engines.  Well, we don't always practice what we preach.  OR, we don't have the time, money, or intellect to implement the fixes we know are required to create a fabulous fashion website for 2018.

You may want to also check our search engine optimization page if you are bored and need something else to read.

Style tips

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.