Hawaiin Tropic Bikini Contest Ending

Hawaiian Tropic has announced they are officially retiring their Miss Hawaiian Tropic Bikini Contests and launching a search for "New Face” of Hawaiian Tropic this month. The woman who best embodies beauty, confidence, style, enjoying the sun AND keeping skin healthy will appear in new, national Hawaiian Tropic advertising, receive an all-expense-paid tropical vacation and serve as an official brand spokesperson.

Qualified women can enter by visiting the Hawaiian Tropic Facebook page and submitting a photo and information about their personality and interests. The top five will be announced June 28, and the finalist with the most fan votes will be unveiled as the New Face of Hawaiian Tropic on July 19, 2013. Throughout the contest, the brand will give away weekly prizes including designer sunglasses, beach towels and Hawaiian Tropic product. 

Below we have included a timeline that shows how Hawaiian Tropic has progressed from 1969, when the brand was synonymous with dark tans, to today, as it looks for a new, more “sun savvy” face. 

Learn more about Hawaiin Tropic at their website.

Speaking of Hawaiin Tropic, you may want to view some additional bikini blog posts.