Thousands of makeup artists, hair stylists, vendors, manufacturers, and in-
vogue devotees will gather at the Pasadena Convention Center on June
29th and 30th for PHAMExpo. This two-day hair and makeup
extravaganza is all about beauty; showcasing the latest products, cutting edge
technology, and up-to-the-minute hair and makeup trends. The event will feature
deep discounts on favorite products, seminars by industry virtuosos, and
demonstrations by world-renowned artists and stylists. Prime educators
include Caitlin Callahan, Senior Artist at M.A.C Pro;
Kim Greene, Co-Founder of Greene Street Beauty LLC;
Melissa Street, Owner and Founder of Epic Makeup &
Co-Founder of Greene Street Beauty LLC; and Donna Mee, veteran
makeup artist, educator and founder of Empire Makeup Academy. One of the new concepts being introduced at is an exclusive beauty blogger and vlogger meet up area where pundits can go to both unwind and connect with their followers. The "PHAMExpo Social Lounge" is also the perfect place for educators and experts to relax, rehydrate and re-charge both themselves and their electronics before heading back out onto the show floor. PHAMExpo sponsors Obsessive Compulsive Cosmetics (OCC); Lime Crime, Royal & Langnickel Brush Company; CAO Cosmetics, Paul Mitchell the School Pasadena and Naimies Beauty Center, will all have a major presence at the show. Throughout the weekend, makeup companies will unveil new products and tools and offer discounts on must-haves. Cutting edge make up companies will be well represented by TEMPTU Pro, Embryolisse USA, Eye Kandy, Sugarpill, Violent Lips, Yaby, Saucebox and Pursebuzz, Violet Vozz, Enzo Milano, Brett Freeman Beauty, as well as industry pioneers and popular favorites Stila Cosmetics, MAC Pro, INGLOT and Eve Pearl. Education and Demonstration Schedule Saturday, June 29th Main Stage 11:00 - 12:00 ModXchange Fashion Show 12:15 - 1:15 Lime Crime - Q&A with Doe Deere, Founder of Lime Crime Cosmetics 2:00 - 3:00 M.A.C. - Tiffany Johnson, Makeup as an Art 3:15 - 4:15 Stila 4:30 - 5:30 Valente Frazier Keynote- Glamour for any occasion! Stage 2 11:00 - 12:00 PHAMExpo presents Kevin James Bennett: Kit Focus 12:15 - 1:15 PAUL MITCHELL 2:00 - 3:00 PHAMExpo presents Donna Mee: Learn how Donna has achieved much success in the makeup industry. Her path was full of mistakes, obstacles and hard lessons learned. 3:15 - 4:15 PHAMExpo presents Star Walker - Personal Branding Stage 3 11:00 - 12:00 OCC - Valerie Garcia & Courtney Tichman: Celebrity Driven Makeups 12:15 - 1:15 Royal & Langnickel 2:00 - 3:00 Yaby Cosmetics presents Kim Greene & Melissa Street of Greene Street makeup 3:15 - 4:15 Sue Bryce - Australian Photographer of the Year and Master Speaker from New Zealand 4:30 - 5:30 Eve Pearl Sunday, June 30th Main Stage 11:00 - 12:00 Paul Mitchell 12:15 - 1:15 2:00 - 3:00 M.A.C. - Caitlin Callahan: Creating Perfect skin 3:15 - 4:15 Blogger Panel Stage 2 11:00 - 12:00 PHAMExpo presents Kirstie Wight: Building a business in bridal and portraiture. 12:15 - 1:15 London Brush Company presents Sian Richards 2:00 - 3:00 Local 706 4:30 - 5:30 Sue Bryce - Australian Photographer of the Year and Master Speaker from New Zealand - Build Your Own Portfolio. Sue will teach you how to build and photograph your own portfolio with natural light and your point and shoot camera. Stage 3 11:00 - 12:00 Eve Pearl 12:15 - 1:15 Eye Lashes demo using a variety of lashes from Mink to Paper and everything in-between 2:00 - 3:00 Royal & Langnickel - Kevin James Bennett 3:15 - 4:15 PHAMExpo presents Donna Mee: Contouring discover how understanding optical illusions will help you create them in makeup. |
PHAMExpo will be held at
the Pasadena Convention Center on Saturday, June 29 from 8:30 a.m. to 5:00 p.m.
and Sunday, June 30 from 10:00 a.m. to 5:00 p.m. The Pasadena Convention Center
is located at 300 Green Street Pasadena, CA. Ticket prices will range between
$35 and $60 and include all classes and workshops. For more details on
speakers, educators, vendors, and special events visit www.phamexpo.com, Facebook , Instagram, Pinterest or Twitter @PHAME_xpo. You can discuss this event in the Stylist section of the Google+ website. You can visit the Stylist Community section to start a discussion and post comments. |