Designer Pooneh
Mohazzabi’s luxury swimwear lifestyle firm, Jogo By Pooneh, gives back one
charity at a time. In April the firm participated in both the National
Meningitis Association Gala 2013’s silent auction and the New Yorkers for
Children 10th Anniversary Spring Dinner Dance. Shoppers of the brand
had until the end of April to email their suggestions for the next three
charitable organizations Jogo By Pooneh will donate this year adding to their
already lengthy list of charities.
Jogo By
Pooneh’s charitable contributions this year included the New Yorkers for
Children 10th Anniversary Spring Dinner Dance. They donated a JOGO BEACH swimsuit, matching swim cover and a gift certificate for Jogo By Pooneh.
The event raised a record $625,000 for New York City foster care by the
assistance of major names in the fashion industry, celebrities, socialites and
large supporters of the cause. New Yorkers for Children was founded in 1996 to
provide the New York City foster care community with funds for needs including
tutoring programs, college scholarships and job training.
“Give Kids
A Shot” was the theme for 2013’s National Meningitis Association’s gala. Jogo By
Pooneh donated a JOGO BEACH swimsuit and JOGO BEACH I - a compilation of the
best of Bossa Nova and Samba music cd. This year’s silent auction raised funds
for child vaccinations to prevent the contraction of meningitis – a horrible and
life-threatening bacterial infection. According to the National Meningitis
Association, an average of 1,500 Americans contracts the disease each year.
Giving is
an on-going effort for the fashion firm. Brand devotees had until the end of
April to help Jogo By Pooneh select the next three charities to donate to in
2013. Shoppers were encouraged to email suggestions as to which charities the
company should donate to along with their reasons for the selections to info@jogobeach.com with “charity” as the
subject line. The three charitable organizations selected by Jogo By Pooneh did
not replace any of their preexisting charity relationships, but instead simply
increased the efforts for the year.
Designer
Pooneh Mohazzabi left a long career in banking for her passion for the fashion
industry. Since the company’s inception, she’s involved the brand with plenty of
altruistic efforts on both a local and national scale. Past charitable
contributions of Jogo By Pooneh have gone to the Hurricane Sandy disaster
relief, the Wildlife Foundation, Best Buddies International and the American Red
Cross.
JOGO BEACH
is a lifestyle brand producing chic and luxurious apparel, accessories and
associated lifestyle products with fine craftsmanship. This line is a favorite
of the rich and famous who frequently visit the Bridgehampton, New York flagship
store, Jogo By Pooneh. The beach collection, JOGO BEACH delivers high quality
fabrics and figure-flattering silhouettes via stunning swimwear. The gorgeous
Cruise 2014 designs feature an undeniably international influence hailing from
the beaches of Indonesia and Brazil. Pooneh is quite cosmopolitan herself having
lived in several countries across the globe; she currently spends her time
between New York, Bali and Rio. JOGO BEACH swimsuits feature Contemporary price
points with designs selling between $195 and $400 retail.