Just as PREMIUM consistently reinvents itself, so too do its visitors and participants get to experience a whole new world of emotions with every new season. Stepping into the DISSONANCE AREA, PREMIUM’s hall for the avant-garde collections, is like embarking on an uncharted journey of inspiration.
The
art- and music-inspired exhibition hall, laid out in the clean, artsy style of a
gallery, will present collections that not only exhibit clean lines and
production quality of the highest technical levels, but also make a statement
with extreme colors, patterns, and eccentric detailing.
Hence
the name DISSONANCE, a place where a contradictory mix of labels find a place
they belong. What they all have in common is their thirst for varied creative
influences, drawing inspiration from the visual arts, music, film, and
performance and its use of light and space, color or the lack thereof.
The
PREMIUM DISSONANCE AREA makes a real impression with its unique decoration
concept, the work of art directors and designers Sergio Eusebi and Livio
Graziottin. Full of metal objects and mirror pieces, the DISSONANCE AREA makes a
strong visual statement and provides the perfect backdrop for the unique brands
exhibited in the space.
Brands
presented in the DISSONANCE AREA:
ANETT RÖSTEL • ASGER JUEL LARSEN • BARBARA I GONGINI • BYUNGMUN SEO • DEMOO PARKCHOONMOO • FRANZISKA MICHAEL • HANNES ROETHER • HENRIK VIBSKOV • ILARIUSSS • JOURNAL • KOKON TO ZAI • KUBORAUM • ODEUR • REALITY STUDIO • RUNDHOLZ • TOTHEM • UMASAN • VK LILLIE
ANETT RÖSTEL • ASGER JUEL LARSEN • BARBARA I GONGINI • BYUNGMUN SEO • DEMOO PARKCHOONMOO • FRANZISKA MICHAEL • HANNES ROETHER • HENRIK VIBSKOV • ILARIUSSS • JOURNAL • KOKON TO ZAI • KUBORAUM • ODEUR • REALITY STUDIO • RUNDHOLZ • TOTHEM • UMASAN • VK LILLIE
You may want to also review the Premium Order Munich article from February on the Fashionista News blog. You can also learn more about the Premium International Fashion Trade Show at the Fashion Blogger website.