Today, a new brand launches with the goal of empowering women across the globe.
High-quality fabrics, stylish designs, and transformational wages distinguish
NEVA Activewear. NEVA partners with talented women artisans in South Asia to
hand-stitch inspiring messages on every NEVA piece. Earning 10 times their
typical wages, these women are able to transform their lives and the lives of
their children.
“We currently employ small
groups of artisans in communities across South Asia,” says Sacha Nana, founder
of NEVA. “The reality is that only one-third of the region’s working-age women
have paying jobs, and of these women, many are underpaid. NEVA is more than a
job for these artisans; it’s an opportunity for a better life and a brighter
future.” These wages are transformational – providing them income for food,
healthcare and education to support their families.
The first NEVA collection,
BE THE CHANGE, is intentionally limited, offering just two on-trend styles at
$89 each: 1) a relaxed fit, all-purpose hoodie made from soft, French terry
cotton; 2) an athletic, slim fit jacket made from high-performance nylon and
LYCRA®. Every NEVA item displays an inspiring, hand-stitched message. As
customers are transforming their minds and bodies, these inspirational messages
will remind them of the lasting impact they’re making on women’s lives around
the world.
To assist with production
costs and expand the collection, NEVA will launch a crowdfunding campaign in
early November.
For more information
on NEVA, visit www.nevawear.com.
About
NEVA
NEVA is a higher standard of
activewear that empowers women across the globe. When you buy NEVA, you’re
helping build a better life for an artisan in South Asia. These women make
transformational wages to support her family by hand embroidering inspiring
messages on every NEVA piece. These messages of hope will move you closer to
your life’s passions and remind you of the lasting impact you’re making on
another woman’s life.
For more information, visit
www.nevawear.com.
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