Jeremy Scott designs his first collection for Moschino and declares:
THIS IS THE NEW FLAVOUR!
The iconic ingredients of Moschino are mixed together to create an exciting new recipe, which pays homage to the brand’s heritage while also looking to the future with energy and enthusiasm.
Tailored suits, quilted leather jackets, trench coats and furs are featured in pop colors of red and yellow with unexpected slogans like “DRINK MOSCHINO”, “FUR REAL” and “CASH COW”.
Make room for Moschino’s logomania, where the “belt goes wild”. Scott celebrates and transforms the famous lettering into a sexy decoration on jackets, bustiers, boots and accessories.
The evening is Pop-Couture! Snack packaging inspired ball gowns in organza and silk duchesse, embellished with made to measure prints with a nod to nutritional facts, prices and bar codes featured on snack packages were major components of the show.
With this group Jeremy Scott creates a series of new comic characters: Mr. Funtastik, Cheesy Bits, Froggy Loops, Dandy Candy who make their first appearances on these package inspired evening gowns.
Hair: Paul Hanlon at Julian Watson Agency Makeup by: Lucia Pieroni
Stylist: Carlyne Cerf de Dudzeele
Music: Michel Gaubert
Casting: Piergiorgio Del Moro and Caterina Matteucci
Production: Random Production
Eyewear: Allison
Furs: Saga Furs
Invites: Sant Ambroeus
Learn more about the fashion brand Moschino at their website.
Did you see Rita Ora wearing a Moschino glamorous wool coat this past week in London?
You may also have interest in viewing Nicola Roberts wearing Moschino last May. She was yet another stunner wearing the brand. While you are at it, you may want to peak back at the Runway Fashion blog about Kerry Washington wearing a Moschino dress in 2012.
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