If you work in the fashion industry and live in the United States, you are most likely familiar with MAGIC. However, it is very important to keep in mind that this apparel industry trade show is not just for retailers to meet wholesalers and visa versa. The exhibit is also very relevant to garment production.
SOURCING at MAGIC,
the largest fashion sourcing event in North America, returns to MAGIC MARKET
WEEK with a brand new look and feel, under direction of newly appointed
president Christopher Griffin, and a focus on “Made in USA.”
Highlights
below...
1. Crafting
Hollywood – How Costume Designers Source Characters
-
Hear how designers from top TV shows such as “Mad Men,” “American Idol,”
“True Blood,” and “Revenge” source the clothing, textiles and materials they
need to custom create costumes for characters. Feb
19, 1:00pm-1:45pm, South Hall, Level 2, Third Wave Fashion Social Media Lounge
2. Made
in USA “Focus Region”-
Sourcing highlights U.S. manufacturing resources featuring over 40 vendors.
South Hall, Level 2
3. THIRD WAVE
FASHION SOCIAL MEDIA LOUNGE -
Relax, and
spark relationships at our new networking and education lounge. Through a series
of panel discussions, leading authorities look at how technology affects
sourcing and manufacturing. Also, featuring interactive programming, tips on
trend spotting, discussions with top fashion bloggers, and wearable-tech
giveaways. Daily, South Hall, Level 2, SOURCING at MAGIC, BOOTH 90408
4. Wearable
Technology – Designing The Fashion of the Future
-
Learn about the next wave of technology evolution - wearable tech,
from Google Glass and biomimicry to sensor technology and RFID tags. Feb18,
1:00pm-1:45pm, Third Wave Social Media Lounge
5. How
To Market Made In America
-
Hear advice from experts from companies such as Anthropologie, Patagonia and
Toms on how to effectively market Made in USA products. Feb 17 2:00-2:45pm.
Third Wave Fashion Social Media Lounge
6. Special
Guest Speaker: LA Deputy Mayor
Kelli Bernard
-
join us to hear the Deputy Mayor of Economic Development for the City of Los
Angeles speak on Made in USA/Made in LA initiatives. Feb
19, 10:30am. Made in USA pavilion
7. Check
out New Countries with vendors from Mongolia, Nepal, Turkey
and Egypt
8. Buzz
Boutique
- Connect with companies such as FastFit360, T2C, Source4Style,
Optipex to learn more about software
solutions for PLM, pattern making, databases, dressing room technology and more.
South Hall, Level 2, Booth 90406
9. Innovation
Zone
- View live demonstrations from companies specializing in screen-printing,
sublimation, discharge printing and more. Presented by SGIA, South Hall, Level
2, Booth 90400
10. Trend
Galleries
– Gain forecasting insights from leading industry trend resources such as
Pantone, Fashion Snoops and Trend Chasers of Los Angeles.
South Hall, Level 2
Trade Show Dates: February 17-20, 2014
About
SOURCING at MAGIC
SOURCING at
MAGIC is N. America’s largest, most comprehensive sourcing event, reflecting the
fashion supply chain at its most complete. SOURCING at MAGIC offers unmatched
access to over 43 countries representing the world’s most important markets.
SOURCING at MAGIC is run under the direction of Christopher Griffin,
newly-appointed President of SOURCING
at MAGIC for Advanstar Global.
You can learn more about this trade show and other apparel industry trade shows here on the Apparel Search clothing industry directory.
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