Two similarly named
companies relevant to the apparel industry, but completely different. This blog
post is to help you learn the difference between EKN &
ENK.
EKN is a research &
advisory firm which is a division of Edgell
Communications.
ENK is a fashion trade show producer that manages leading apparel
industry events such as Coterie, Accessorie Circuit, Intermezzo Collections,
Children’s Club and ENKVegas.
EKN is a boutique
research and advisory firm focused on business technology insights in the
consumer industries of retail, consumer goods, travel and hospitality. Their
goal is to fill a gap in the industry by offering prescriptive insights on
topics of greatest importance to their audience, and to assist business and
technology executives in discovering disruptive technologies and cutting-edge
vendors.
EKN's research focus
covers the full gamut of the retail value chain. EKN provides retailers the
opportunity to benchmark themselves against the industry to develop a truly
strategic approach towards technology led customer engagement
strategies.
EKN's Advisory
Council consists of senior business and technology leaders from retailers
representing a healthy mix of size, format, segment and strategic focus.
Represented retailers at this time include American Apparel, American Eagle, Ann
Inc., Ascena Retail Group, Belk, Macy’s, Ross Stores, Luxottica Retail, and
others.
EKN regularly hosts
closed-door networking events & dinners for small groups of peer retailers.
You can visit their website to learn more about their schedule of
events.
Their tone of voice
is clear, direct and conversational. Their analysis aims to provide prescriptive
recommendations that companies in consumer industries can apply
immediately. Research is meant to
be engaging, interesting and revealing. Their data visualization and
presentation is fresh and appealing, and they deliver their research across all
new media platforms such as smart devices, video and social media.
EKN's research
methodology relies heavily on direct retailer input, direction and engagement.
EKN's Advisory Council is an active community of retail leaders who help drive
their research focus and agenda.
ENK
International is one of the most exclusive trade show producer in the United
States. Like a world-class conductor, ENK International orchestrates a series of
trade exhibitions that include nearly 10,000 design companies. In New York City
and Las Vegas, ENK International’s shows attract 250,000 domestic and
international buyers and press yearly which produces sales of over $1 billion.
What distinguishes ENK International from all other trade exhibitions is its
juried roster of exhibitors, its progressive show environment, comprehensive
services and unsurpassed amenities. Currently, ENK International produces 16+
annual exhibitions including Coterie, Accessorie Circuit, Intermezzo
Collections, Children’s Club and ENKVegas.
With an ever
expanding vision and the guts to cut new inroads in a highly competitive
environment, ENK is strategically positioned to continue the growth and
innovation that has clearly made it the industry leader. Today ENK is a truly
global brand known worldwide for its superior trade events hallmarked by its
unique style and excusive brands. The fashion compass will determine where ENK
goes next.
Learn more about
ENK shows here on the Apparel Search fashion
directory.
Learn more about EKN
at the Edgell Communications
website.