Beginning now, the Chico’s brand is
selling an exclusive, limited-edition Miracle Key necklace and White
House Black Market, an exclusive, limited-edition Creating
Miracles necklace. Both necklaces will be sold in boutiques and online for
$20, with $10 from the sale of each necklace benefiting local Children’s Miracle
Network Hospitals. Also, Soma will donate $1 for every Embraceable Pajama
separate (up to $20,000) and Boston Proper will donate 10% of the proceeds for
any purchase from their Starburst Icon Collection (up to $10,000) to local
Children’s Miracle Network Hospitals through the month of May.
In addition, from now through the end of
May, customers can donate at any of the retailer’s 1450+ boutiques nationwide,
outlets and online, as well as through the 3rd annual interactive
website and Facebook experience, Send A Smile. The goal of the
year’s Send A Smile campaign is to raise $50,000 for local Children’s
Miracle Network Hospitals and salute moms and caregivers. In partnership with
HelloWorld, the leader in rich engagement campaigns across mobile, social and
web, users can create their own unique virtual card through a customized,
mobile-enabled microsite. It’s completely free to create a card, and Chico’s
FAS, Inc. will donate $1 to the Children’s Miracle Network Hospital of the
user's choice for every card created. If users get social and invite their
friends to create a card too, Chico's FAS, Inc. will donate an additional $1,
combined up to $50K. Users can access this fun, shareable experience on their
mobile phone, tablet, or desktop through any of the brands' Facebook pages or
these brand-specific URLs: www.chicos.com/sendasmile, www.whbm.com/sendasmile, www.soma.com/sendasmile, www.bostonproper.com/sendasmile.
#SendASmile
Chico's also supports the American Heart Association. Check out our support a cause article from earlier this year.
By the way, do you remember the Miracle Bracelet from Chico's last year. That was a fantastic design.