Born and raised in New York, designer Melissa Lovy offers a jewelry line fusing
classical qualities and shapes with modern twists. Her self-named brand,
Melissa Lovy, represents her love of jewelry, her savvy business
background and eight plus years of design experience bringing unique pendants,
trendy earrings and stackable rings and bracelets. Lovy combines the rich
culture and architectural beauty of the city she lives in while keeping her
designs versatile and elegant to appeal to a wide customer base.
From
a young age, Lovy aimed to unite the strengths of her parents: her father's
business prowl and her mother's creative design sense. Her start in
jewelry began as a teenager when she created cufflinks for her father and
quickly began selling the pieces to other admirers. She
later went on to receive degrees in jewelry design and business marketing.
After
working in the event planning and PR world, Lovy craved the creative aspect of
design and set out to launch her eponymous brand.
With her
Manhattan roots, Lovy immediately found inspiration in the city's skyline and
structural design while also infusing east meets west characteristics.
The laid-back
vibes of the West Coast are captured with the bracelets and pieces that are easy
to wear and stack, while the high fashion of the East Coast are reflected in the
geometric and architectural layout of the pieces. Using a variety of color
combinations and semi-precious stones, Lovy's eye for design
is tuned into more than just the aesthetic of a product, but how the product
represents the person who is wearing it.
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