TERRY
GATES is the creative genius behind the latest campaign to come from
Australian powerhouse brand SASS & BIDE. The
campaign, 'The NOVATEUR’ which launched this month, is the most
innovative and interactive e-commerce site to date.
http://novateur.sassandbide.com allows designers
and consumers the ability to sell and shop for clothes in the most advanced way
the industry has seen yet.
'The NOVATEUR’ features the world’s first 360˚ online interactive campaign
that TERRY GATES created from concept to execution. When
visiting the site, users virtually enter a room to find nineteen different looks
from the collection. Users are able to rotate the look 360˚ smoothly and shop
each piece from the fashion campaign.
TERRY GATES is a former model who has shot campaigns for L'Oreal,
Jaguar, Rimmell, but is now best known for his work as a top fashion
photographer. This campaign has created a whole new pathway for
online fashion sites. I would love to set up a profile Q&A, with you
and TERRY, to chat about his vision for the future of fashion
imagery and e-commerce.
Thank you for taking the time to read our apparel industry e-commerce blog post. If you have comments or questions, please add your thoughts in the discussion area below.
