Eva Mendes Collection Fashion Events

Eva Mendes and New York & Company invite customers to participate in a series of unique, not to be missed fashion experiences in celebration of Eva’s second Fall collection for the specialty retailer. Three fashion events will occur at three different iconic New York City locations on September 16th 2014. New York City, central to the DNA of New York and Company, will serve as the backdrop against which these events take place. The largest of the three events will occur at 5:30 PM in Flatiron Plaza.

The first of the Eva Mendes Collection Fashion Shows is set to occur at The New York Public Library, located on 5th Avenue at 42nd Street.  The show will begin at 4:30, when models clad in the A-List celebrity’s Collection will exit a double decker bus and hit the streets with a fashionable vigor, as tourists, passersby, and the public are treated to Eva’s take on the latest trends. The Collection is designed by Eva in New York City; in partnership with NY&C. Nothing is more fashionable than Bryant Park and the New York Public Library, the set for decades of New York Fashion Week shows.

It is at 5:30 PM the Eva Mendes Collection will arrive to Flatiron Plaza, where the most grandiose fashion experience will take place. Guests can join the celebration at this location near the North side of Madison Square Park, located on 5th at 24th Street, with clear views of the Empire State Building in the background. This location will also boast a step and repeat for photo opportunities, as well as gift bags from for participants and attendees. New Yorkers will be treated to videos of Mendes and behind the scenes footage from her fall campaign on larger format video affixed to the side of the fashion tour bus before it heads to the next location.

The final stop of New York & Company’s Eva Mendes Collection tour is the retailers 58th & Lexington boutique. The show will begin at 6:30 PM. After the show wraps, guests will have the very first access to shop the collection and party with NY&C. 

New York & Company, Inc. is a leading specialty retailer of women’s fashion apparel and accessories and the modern wear-to-work destination for women, providing perfectly fitting pants and NYC style that is feminine, polished, on-trend and versatile—all at an amazing value. The Company’s proprietary branded New York & Company® merchandise is sold exclusively through its national network of over 500 retail stores in 43 states and eCommerce store at www.nyandcompany.com. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company’s website: www.nyandcompany.com.

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