With the opening of their first ever retail location, NIC+ZOE will be able to connect with their customers by hosting interactive experiences and services, such as styling tips with the brand’s designers, personal shopping and closet editing with Dressed Inc., a custom pattern room for home décor, pillow making stations, events with local charities and much more.
NIC+ZOE has
thoughtfully chosen to create a very special retail space within the community
for collaborations, fashion shows and charity events to give back to the loyal
clientele that inspired and helped build the brand to what it is today. NIC+ZOE was created
for the busy, confident woman who looks stylish without sacrificing comfort,
and the new store will provide a unique shopping experience to perfectly meet
her needs. This concept enables NIC+ZOE to use inspiration and
craftsmanship to serve and empower women. Later
this year, NIC+ZOE is honored to be sponsoring the annual Mass
General Hospital Fashion Show at The Revere Hotel in Boston by providing all of
the apparel for the show as well as gift special pieces to cancer center
patients – a cause true to the brand’s devotion to the community and people in
need.
In addition to the
excitement surrounding the store opening, NIC+ZOE was recently
awarded as one of the “Top Ten Small Businesses” in Boston by the Boston
Chamber Of Commerce, the only fashion brand awarded in 2014. This special honor
will be celebrated at the Grand Opening Event in collaboration with Boston
Magazine on October 2nd, inviting Bostonians to experience
the NIC+ZOE brand and the family within.
NIC+ZOE, along with
their advertising agency Air Paris, sought to create a rustic yet luxuriously
modern ambience to paint the perfect picture of natural femininity and strength
in the flagship location. A combination of natural wood tones paired with
mineralized steel will create a balanced feel that perfectly reflects the brand
and will truly bring the story of the NIC+ZOE woman to life.
“We
are incredibly excited to bring NIC+ZOE to life for our customers in the city
where our brand was born. The store provides us a living laboratory to test new
concepts and allows us to talk directly to our customers and learn from them
every day. I can’t wait to work the floor!” says Susie Mulder, CEO of NIC+ZOE.
The apparel company’s sleek and
stylish store will house NIC+ZOE’s well-known pieces, including their essentials
collection: a must-have basics collection that is offered season after
season and their newly launched colored neutrals program.
Additionally, the brand will also be taking their first-ever step into the home
sector, utilizing the brand’s favorite prints and patterns to create pillows and
throws. The store will join the Prudential Canter’s family of other retailers
in the area such as Saks Fifth Avenue, Club Monaco, and Kate Spade Saturday.
NIC+ZOE
800
Boylston Street
Boston,
MA 02199
This
NIC+ZOE store is the first of many to open as the company expands
nationwide, which will help support, but not compete with, its existing and
future retail partners.
About NIC+ZOE
NIC+ZOE is an American fashion brand proudly
rooted in Boston. The close-knit company is widely recognized for
its innovation, quality, function and style. The brand’s modern take on
knitwear offers distinctive colors and patterns, feminine textures and soft
neutrals designed to deliver luxurious comfort.
NIC+ZOE reflects the spirit and wanderlust of its
founder and Chief Creative Officer, Dorian Lightbown, who named the brand after
her two children—Nicholas and Zoë. Lightbown studied at Pratt and Rhode Island
School of Design and is widely recognized as one of the leading knitwear
designers in woman’s apparel today. After more than 20 years in knitwear design
and development, Dorian launched NIC+ZOE in 2006.
The beautiful design, fine materials and expert
craftsmanship layered into every NIC+ZOE piece have attracted a loyal following
of women who make busy look good.
Inspired by life, travel, design and textiles, the
brand is committed to creating elevated essentials tailored to today’s woman.
NIC+ZOE is available at major department stores, premier specialty boutiques,
and online at nicandzoe.com.