Changewear Bras to Fit Her Mood

There is one little secret that Victoria doesn’t tell: she’s worn-out from buying so many bras and sorting through the jumbled mess in her drawer. Michelle Judson, founder of Changewear® is launching her Kickstarter campaign to fund her brilliant idea that will let women wear their favorite bra every day, while changing the color, look, and style to fit her mood or special occasion.

The Changewear system lets a woman design her own bra using an unlimited selection of interchangeable colors and patterns in a single garment (through a patented pocket bra system with removable, reversible color inserts called Colorfils®). While it optimizes personalization it also proves to be a tremendous value because she can change the look of her one Changewear bra over and over again. This is the first truly customizable bra introduced to the market.

Judson chose the timing to coincide with Breast Cancer Awareness Month - a cause close to her heart since surviving stage III breast cancer within the past two years. She can appreciate the irony of designing a bra, obtaining a patent and starting a bra company before being diagnosed with breast cancer. Now, the experience has only made her more determined to see her dreams realized. 

Kickstarter video: http://kck.st/YKCXwe