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Home » jewelry » Cookie Lee Direct Selling Jewelry Public Relations
Monday, October 6, 2014
Cookie Lee Direct Selling Jewelry Public Relations
CRC, a New York based public relations agency specializing in fashion and beauty, has been named the agency of record for Cookie Lee, a direct-selling jewelry brand. CRC will focus on the brand's consumer public relations strategy as the company is redirected under new owner and CEO Debbie Millar.
Cookie Lee has been a major player in the direct sales industry for more than 23 years. On April 1, 2014, the keys to the influential brand were handed over to Ms. Millar as the company's founder, Cookie Lee, decided that it was time to pass the baton to a new owner in order to guarantee a sustainable future for her empire of home-party consultants. The company’s sales model offers a lucrative package to consultants, allowing them to earn a 60% profit from all jewelry sales. The “Cookie Sisterhood” has enabled more than 40,000 women across the U.S. to earn a flexible income, sharing their passion for fashion through social selling and home shows. Cookie Lee prides itself on helping women achieve their financial goals and find their voices.
“We’re thrilled to be named agency of record for Cookie Lee at an exciting time when the brand is relaunching to maximize its reach to younger consumers and provide style and financial opportunities to women across the country,” said Cindy Riccio, President and Founder of CRC.
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