Film & TV distributor The Orchard has acquired all rights in the
U.S. and Canada to director Frédéric
Tcheng’s fashion documentary Dior and I, which premiered at the 2014 Tribeca Film Festival to outstanding
praise. This marks the third fashion film for Tcheng, who previously
co-wrote and co-directed Diana
Vreeland: The Eye Has to Travel and co-produced Valentino: The Last
Emperor. The documentary captures the entire process behind
Raf Simons debut couture
collection in his new position as Creative Director of Christian Dior
Couture.
"I am extremely excited to be
working with the Orchard on bringing the film to its North American audience,"
said director Frédéric Tcheng. “They clearly have a passion for and
understanding of the film that will translate to a successful
roll-out.”
In 2012, legendary French fashion
house, Christian Dior Couture, announced designer Raf Simons as
its head Creative Director. Dior and I pays homage to the work of the
talented Dior atelier and takes a privileged, behind-the-scenes look at the
makings of Simons’ debut haute couture collection and how it returned to the
origins of the house of Dior.
The film takes an intimate,
vérité-style glimpse at the inner workings of the Dior atelier, capturing the
entire eight-week process up until the premiere of Simons’ collection. This
includes the little-seen atelier workers – the heart and soul of the fashion
industry – some of whom have sewed for Dior for decades and do so with an
unbridled passion. Together, they form a support system for Simons and help to
create his masterpiece collection, with every line they sketch and bead they
sew.
A whirlwind of creativity, stress,
determination and triumph, the movie boasts mass and niche appeal.
“Dior and I is a visually
and emotionally stunning film about an oft unseen part of the process in the
world of high fashion,” said The Orchard’s
SVP of Film & TV, Paul Davidson. “Frédéric
Tcheng has crafted a documentary that, much like the elegant creations in the
world of Dior, deserves to be seen."
The film is slated for a 2015
theatrical release in the US and Canada. The deal was negotiated by Danielle
DiGiacomo of The Orchard and Josh Braun of Submarine.
About The
Orchard
The Orchard is a pioneering music,
video and film distribution company and top-ranked Multi Channel Network
operating in more than 25 global markets. With a holistic approach to sales and
marketing combined with industry-leading technology and operations, The Orchard
amplifies reach and revenue across hundreds of digital, physical and mobile
outlets around the world. The Orchard streamlines content owners' business
complexity with an intuitive client dashboard, comprehensive rights management
and tailored client support. Founded in 1997, The Orchard empowers businesses
and creators in the entertainment industry. For further information, please
visit www.theorchard.com.
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