Hanes Hosiery's
Fall/Winter 14 collection and new marketing campaign sets in
motion a highly engaging and visually stimulating effort to raise awareness for
Hanes Hosiery as an essential part of a woman's 2014 fall and winter fashion
wardrobe. Hanes Silk Reflections has a new look and a new attitude. Just in time
for women to prep their fall wardrobes, the #CheersForSheers soiree will kick
off legwear season and launch the Fall/Winter 14 collection at The SOHO Mondrian
on October 28th.
The Hanes Hosiery Silk Reflections Fall/Winter 2014 collection features fun fashion styles like a jewel embellished back seam, an animal print that roars and a luxe sheer tight that offers a new twist on the classic sheer. Super soft premium yarns blend sheerness and opacity perfectly to create luxe sheers and a seasonless legwear solution.
Hanes
is making a major commitment to reinvigorating the hosiery category with
an aggressive omni-channel marketing campaign. As a component,
the brand is partnering with Teen Vogue and their #FallFive
Insta-listers.
Celebrity
stylist Lindsay Albanese is also taking on the role of a Hanes Hosiery
"Sheerleader," curating a series of her "Lindsay's Latest" YouTube
style segments for #CheersForSheers. Her videos will show women how and
when to wear legwear throughout the season.
The official
launch of the Fall/Winter 2014 legwear season, will be held at The SOHO Mondrian
Penthouse & Terrace in New York on October 28, 2014 to introduce the #Legsie with their new Silk
Reflections legwear collection.
