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Home » retail news » JF J. Ferrar
Monday, October 13, 2014
JF J. Ferrar
J.C. Penney
said it is re-launching sportswear from its private label men’s brand JF J. Ferrar this fall. The modern lifestyle
brand has carved a niche in the department store’s men’s assortment since 1998,
offering suits retailing between $100 and $120.
The retailer hopes to generate increased sales with using the brand for T-shirts,
wovens, jeans and jackets. These items
will be made available in approximate 500 stores this month.