Chico’s FAS, Inc., and its family of brands – Chico's, White House | Black
Market, Soma, and Boston Proper – announces its annual partnership with Living
Beyond Breast Cancer (LBBC), a national nonprofit education and support
organization serving women and families affected by breast cancer.
Beginning now, the White House | Black Market brand is selling The Give
Hope Collection, which is made up of a Butterfly Embellished Black Tee,
Butterfly Cashmere Sweater, Scarf and Butterfly Watch. A portion of the proceeds
from the sale of each item will be donated to Living Beyond Breast Cancer. The
collection will be sold both in U.S. boutiques and at whbm.com now, through the month of
October.
Soma will donate $1 for every bra sold (up to $20,000) from October 7
through October 22 both in boutiques and at soma.com. The Boston Proper brand will
donate 25% of the proceeds (up to $10,000) of their Double-v Lace Top to LBBC
during the month of October. The top will be sold both in boutiques and at bostonproper.com. Chico’s, White House | Black Market, Soma
and Boston Proper will all be accepting donations at the register, and online
during the month of October for LBBC.
Customers and fans of the Chico’s FAS family of brands will also be able to
help make a difference by participating in a unique social marketing campaign
called Pink My Pic. Now through the end of October, users will be able to add
pink to their Facebook profile image to show their support for Breast Cancer
Awareness month. For every pinked photo, $1 will be donated to Living Beyond
Breast Cancer. In addition, for every social share, via Facebook, Twitter or
email, an additional $1 will be donated to LBBC. Total donations for both
activities are limited to a maximum of $25,000.
Users can access this fun shareable experience, learn more about LBBC, view
The Give Hope Collection and make a donation at www.whbm.com/lbbc.