Lost gloss and other makeup mishaps will be a thing of the past with
Swoon Beauty, a line of innovative cosmetics tools designed to
solve troubling "beauty bothers." Founded by CEO Keisha Wright, the brand aims
to help women make the most of their cosmetics by eliminating common beauty
frustrations with multi-tasking tools and products.
The
concept for Swoon came about when Wright faced a predicament
that's all too frequent to women - while on vacation, she came to the end of her
lip gloss tube, only to see that there was lots of gloss left that was
unreachable by the applicator. After unsuccessfully trying to retrieve the
would-be-lost gloss, Wright vowed to return home and develop a way put an end to
this and other "glam girl gripes" that came her way.
In
2013, Wright took a fashionably-heeled leap of faith to launch the Swoon
Beauty brand and its first product, the Universal Lip Gloss
Scoop & Applicator, at Cosmoprof. Since its debut,
Swoon has become one of the first independent African American
brands to be carried at Sephora.
"I
believe the recession created a group of value-conscious, luxury lovers who
crave affordable indulgences and desire tools that make their favorite beauty
splurges last longer or work better," says Wright.
Swoon's
Universal Lip Gloss Scoop & Applicator
is part scoop, part applicator, designed to retrieve every bit
of gloss from a lip gloss tube. It features a non-porous, easy to clean and
flexible application head with an extra long neck to reach every spot. A cover
that snaps closed makes it travel-friendly for easy on-the-go storage in your
makeup bag (no more spills!) Plus, this "lip gloss pick up artist" can be used
across all brands.
Swoon is available online and at Sephora stores across
the USA ($12.00; www.getswoon.com).