The
new product is called EARTHCOLORS.
This
dyestuffs company has a new name but a long history. They want to help clothing companies on their
way to eco-conscious fashion, with a range of products created from
agricultural waste. The company is
embracing the latest in communications technology to enable supply chain
transparency for consumers.
Archroma will put all the information
about individual batches of color on hang tags to be attached to each item of
clothing. Each hang tag incorporates a chip with all the appropriate
information, which can be accessed by prospective buyers in the shop using
their phone's NFC
technology.
NFC
is a relative of RFID,
which many retailers already use for tracking products. But NFC is more
sophisticated and more consumer friendly. Archroma is hoping that it will
provide shoppers with a more "involved" buying experience. NFC Technology Near-field (or nearfield)
communication (NFC) is a form of short-range wireless communication where the
antenna used is much smaller than the wavelength of the carrier signal (thus
preventing a standing wave from developing within the antenna). NFC technology enables simple and safe
two-way interactions between electronic devices, allowing consumers to perform
contactless transactions, access digital content, and connect electronic
devices with a single touch. Learn more
at http://nfc-forum.org/what-is-nfc/about-the-technology/
The
chip can contain information such as the mill that dyed the fabric and where
the garment was laundered, as well as the source of bio-based raw material.
Traceable from nature to fashion:
EARTHCOLORS is Archroma’s patented new method of creating
warm ternary shades from nature.
These high performance dyes are synthesized from leaves and
the non-edible shells of nuts. Thanks to smart NFC technology, EARTHCOLORS dyes
are fully traceable – from natural waste material to store.
Currently exclusive to brand owners only.
- Warm ternary shades from nature
- High-performance colors synthesized from the non-edible shells of nuts and leaves
- Transformed natural waste-based colorants*
- Traceability with NFC technology
*
Range of dyes is transformed using up to 100% of raw materials from natural
waste
Learn more about dyeing products & services here on the Apparel Search clothing industry guide.
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