The mission at Cotton Incorporated is to promote the use of and desire for all things cotton, to get people like you to care about what's in the clothes, sheets and towels you buy. They know amazing things about cotton, and their job is to help you see why cotton is The Fabric of Our Lives®. The 24 hour runway show is one way in which they try to highlight the importance of cotton in the world of fashion.
Mark your calendars for November 7, 2014 when fashion and your favorite fiber meet in South Beach for Cotton's 24 Hour Runway Show.
The Cotton's 24 Hour Runway Show also took place in 2013 and was a huge success.