Ava & Viv Plus Size Fashion Brand

Target is launching its first private-label apparel line in seven years, which will be rolled out in mid February, Women's Wear Daily reports. The label will be a plus-sized brand known as Ava & Viv.

Target is unveiling its newest clothing line.  The collection is designed specifically for the Plus-size woman who loves fashion and appreciates a good value.  The plus size fashion collection goes by the brand AVA & VIV.  Target believes that the new fashion brand for the plus size market is sure to turn heads.

The collection is arriving to stores in mid-February of this year (yes, only a month or so to wait).  The AVA & VIV line is designed by Target’s uber chic in-house design team and features stylish basics along with trend-driven statement pieces.   Fashionistas will need to wait until February to get their hands on the collection, but according to Target and various fashion bloggers it will be well worth the wait.   Similar to Target’s other apparel lines, AVA & VIV will be updated monthly, and with prices ranging from $10 to $79.99, you may be hard pressed to buy just one piece.

We are all anxious for the Ava & Viv plus-size collection to hit the stores.  Since this is Target's first label built from the ground up in nearly a decade, we assume they put in the appropriate amount of effort to make this project a success.

In anticipation of the launch, Target invited top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg to its headquarters in Minneapolis to preview the line. Not only did they get a sneak peek of AVA & VIV, these trend-setting ladies had a chance to offer their stylish two cents on designs that were in progress for the fall.

Learn more about women’s plus size clothing stores in our retail store directory section.