Last year, Lidl unveiled
a range of women’s clothing which was eagerly purchased by customers anxious
to snap up the store’s best bargains.
The stores
initial foray into the fashion world was apparently a success. The
chain since decided to expand the line, delving into men’s trousers, shirts,
and jackets.
Items from
the new collection will be available in Lidl stores nationwide from February
26.
In the
minds of Lidl, their textiles “shouldn't just appeal to you, but to your
skin too”. That is why their quality control team ensures that the materials
used have been dermatologically tested and do not contain any harmful
substances. They also make sure that the textiles used are comfortable and
durable by examining the fit, how well they keep their shape and how they
should be washed. Their
clothes are also tested for harmful substances by the prestigious test
institute Bureau Veritas and Hohenstein Institute. The c-mark stamp
certifies that the materials used are kind to your skin. Your wellbeing is
important to Lidl, so they have indicated that they make no compromises
where quality is concerned.
Lidl's
history goes back to the 1930s, when the company was founded in Germany as a
grocery wholesaler. Today,
Lidl is one of the largest grocery retailers in Europe.
The first
Lidl stores were opened in 1973 and by the 1980s Lidl was a household name
throughout Germany. During
the 1990s Lidl started to open stores outside Germany and today Lidl stores
can be found in nearly every country in Europe. Their
extensive network of stores in Europe is unmatched in the discount
sector.
Lidl takes
pride in providing top quality products at the lowest possible prices to all
their customers across Europe.
Since
establishing themselves in the UK in 1994, they have grown consistently and
today have more than 600 stores, and it appears that there are plenty more
to come.
Not sure
that Lidl will qualify anytime soon as the best shopping destination for
fashion. However,
they are at least on the way and stepping into the market.
Although
they are primarily a grocery, it appears that clothing, footwear, and
fashion accessories may be appearing more in the stores. We
are not yet fully aware of the extent of the collection, but we are looking
forward to learning more.
If you are
interested, you may want to view the best
fashion shopping destinations in
the consumer guide section here on Apparel Search.
Thank you for taking the time to read our fashion retail news blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.