The Nautica® brand announced that models Justice Joslin
(represented by Ford Models), Dimphy Janse (represented by NY Models), Ollie
Edwards (represented by VNY Models), and Kate Harrison (represented by Ford
Models) will be featured in its Sportswear Spring 2015 advertising
campaign. This marks the fifth season
for Justice, fourth season for Dimphy, and second season for Ollie as the stars
of the brand’s campaigns. The campaign
features the models boating and relaxing near a scenic, rocky beach, dressed in
shades of blue and white, looking perfectly Nautical.
Photographed by Matt Albiani on location in Catalina Island, CA and
styled by the Nautica Agency with stylist Danny Clurman, the advertising reinterprets
the brand in a modern, clean and graphic aesthetic. The
campaign features an image of Justice by the water in a cozy knit hoodie
paired with brightly striped swim trunks, as well as an image of all four
models on a boat wearing white and navy nautical swim suits.
Inspired by the horizontal geographic lines of latitude coordinates, the Spring
2015 collections are a mix of stripes, color blocking, floral patterns, and
soft, lightweight fabrics. The palette is grounded in Navy and White, with bold
pops of color throughout.
The campaign will run in select fashion and entertainment publications
including Marie Claire, GQ, Men’s Health,
Men’s Journal, Men’s Fitness, Maxim, Outside, Esquire, ESPN The Magazine, and
Sports Illustrated. The Ads can also be seen in digital. The
campaign launches in February 2015.
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