PUMA launched the Ignite Your City film series on
February 16, 2015. They unveiled the new-to-market PUMA IGNITE running
shoe a week prior.
PUMA IGNITE has been nine years in development, and
features an innovative foam technology that makes it PUMA's most responsive
running shoe. IGNITE Foam is a proprietary foam that provides
high-energy return, comfort and optimal durability. Strategically placed in the
heel of the shoe is ForEverFoam, which is entirely new to the industry. This
ForEverFoam compound is what gives the shoe maximum durability.
PUMA is proud to introduce IGNITE, a performance running
shoe featuring innovative foam technology that maximizes energy return to keep
you running longer. Worn by The World’s Fastest Man Usain Bolt, IGNITE is
PUMA’s most responsive running shoe, optimizing comfort and durability. Designed
for a wide range of runners, if you put the energy in then PUMA IGNITE gives it
back.
Powering every stride is IGNITE foam, proprietary foam that
provides responsive cushioning, optimal rebound and comfort. Strategically
placed in the heel of the shoe is ForEverFoam—a compound used heavily in the
automotive industry. This material creates long-lasting durability and is
entirely new to the market.
“Training every day is pretty tough”, said Usain Bolt. “I
start out with a running shoe to warm up before going into a spike, and I need a
shoe that is comfortable and keeps my energy up. I love IGNITE for that, and
can feel it make a real difference. It’s a pretty good looking shoe as well.”
Karin Baust, Running Training Business Unit General Manager
at PUMA commented, “We’re proud to bring IGNITE to the market. This shoe has
been a long time in the making, we’ve been working on the foam innovation and
tooling for a number of years. It’s extremely satisfying to launch IGNITE
because an advancement in footwear technology like this doesn’t come around
every day, and we’re confident this is going to have a big impact on a wide
range of runners around the world.”
PUMA IGNITE will be available in Men’s and Women’s
styles from March 2015. In subsequent seasons, additional styles will be
introduced and the IGNITE line will be expanded further within the Running and
Training categories.
Ignite Your City features ten global running crews as they ignite their
respective cities by pushing the bounds of their run while wearing the new
PUMA IGNITE.
They do it for the bragging rights, to accomplish their dream run, to inspire
their city's greater running community and for the joy of pushing their runs to
new heights.
As part of this epic running series featuring the all-new
PUMA IGNITE, Japanese runners marked the first stop with Tokyo. Five runners ran
five, 5-kilometer races in five cities. To demonstrate the maximum energy return
and durability of PUMA IGNITE, they did it all in 24 hours.
Starting in Tokyo, the runners took off to Kyoto, the first
stop of their run. After a quick warm-up at the Fushimi Inari Taisha shrine in
Kyoto, they raced through the city, logging their first 5K before hopping back
on the high-speed train.
IGNITE, SHARE, REPEAT
Across the globe, from #IGNITENYC to #IGNITETOKYO
everyone is lacing up. Share your snaps
everyone is lacing up. Share your snaps