Typically when Apple launches a new product, it has a
negative impact on the fashion industry. After the launch of a new device,
consumers often race to the stores to buy the product. As they spend more money
on a new electronic device, they have less disposable income available to shop
for clothing or footwear.
With the launch of the Apple watch, we are not so sure that
it would reduce apparel industry retail sales numbers.
Technically, a watch can be considered a fashion
accessory. Does this mean that the watch should appear in apparel sales data (fashion industry statistics).
The goal of Apparel has long been to make powerful
technology more accessible and relevant. And ultimately, more personal. Apple
Watch represents a new chapter in the relationship people have with technology.
It may be the most personal product they have made thus far. It’s the first
one designed to be worn.
Is it time for the fashion industry to embrace Apple
into the market? Maybe they are now a fashion company rather than a tech
company.
Learn more about the Apple Watch.